Agencies

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  Promises to Keep

  Ten months ago, privacy advocate Evan Hendricks predicted that consumer outrage over the privacy issue would approach the fervor of the Civil Rights movement

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  Stationer Distinguishes Itself by Offering Services

  It’s one thing to offer techno-savvy small offices the means to buy note pads, paper clips and the like over the Web. But one cyber-stationer is going

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  Men Shop, But Women Buy Insurance Online

  Men typically shop for insurance online but it’s women who end up buying, according to a recent analysis of American consumers who have accessed the RightQuote

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  U.K. Travel Advisory

  Planning to enter the British market? Don’t count on the abundance of mailing lists you’re used to in the United States.Prior to 1994, there were 3,419

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  YOU’VE GOT SALES!

  There are no big surprises in DIRECT’s annual Web use survey. Across the board, direct marketers are creating Web sites. Across the board, DMers see these

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  Web Advertising Costs Drop

  With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company

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  Time to Stop the Dance

  Those familiar with the paths a legislative proposal takes on its way to congressional enactment often refer to the process as the dance of legislation.

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  Marketers Find Dining Divine

  Here’s a change from sub-segmented, micromarketed target audiences: People who like to eat. One could easily cull a dozen names from the DIRECT editorial

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  NICKELODEON

  Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

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  The Literary Latest

  Direct Marketing Techniques Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising” is the latest in Menlo