Agencies

• Agencies

  LESTER WUNDERMAN: SECOND ACT

  Since leaving Wunderman Cato Johnson a year ago at age 77, Lester Wunderman has-as he has done many times before-reinvented himself.Wunderman no longer

• Agencies

  Account-Specific Spotlight: Buffalo

  Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering

• Agencies

  High-Speed Steel Sales

  Major Steel Mills and value-added resellers are about to have an independent online trading forum available to them with e-steel (www.e-steel.com), a

• Agencies

  Banks, Brains, Beans and Brunch

  As of this writing it’s the first of January 1999, which means it’s either time to reflect on the previous year or contemplate the coming 12 months. Since

• Agencies

  AirTran, What’s Wrong With You?

  AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s

• Agencies

  The Europeans Are Coming!

  The U.S. Postal Service has stopped poking its finger into the eye of domestic competitors by abandoning the use of comparative advertisements.While these

• Agencies

  Under Wraps

  Thought the anonymity of a plain brown wrapper was purely for smut? Think again.For a $10 surcharge above the $29.95 six-issue subscription price, the

• Agencies

  Marketing Outside City Limits

  Think Rural markets represent a dead end for direct marketers? Think again. Today, small-town folks are more likely to own their own business than be

• Agencies

  Isuzu Taps Database, Gets Big Results

  Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s

• Agencies

  What’s Good for the Goose…

  Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did