Agencies

• Agencies

  A Simple Goal: Please the Customer

  SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and

• Agencies

  List Source

  Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated

• Agencies

  IRS Overruled

  A FEDERAL APPEALS COURT has reversed the Internal Revenue Service’s revocation of a charity’s tax-exempt status because of the arrangement it had with

• Agencies

  And the Caples Winners Are…

  THE BIG WINNER at the 21st annual John Caples International Awards may be The Martin Agency, Richmond, VA. Martin not only picked up two first places

• Agencies

  Retail Review

  FINANCIAL TIMES Retail and Consumer Publishing, London, has released “Market Research Strategies-Challenges and Opportunities for the Information Age,”

• Agencies

  Timing Matters

  THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not

• Agencies

  DOOR TO DOOR

  BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear

• Agencies

  Hockey Fans

  HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone

• Agencies

  USPS Must Find New Ways to Fulfill Dmers’ Needs

  DIRECT MARKETING in America is undergoing some fundamental changes, particularly regarding the media DMers use to reach customers and prospects.Once upon

• Agencies

  Another Big Year of DM Deals

  THOUGH IT MAY surprise no one, 1998 was a boom year for direct marketing strategic deals. There were 1,846 transactions valued at $29.4 billion, according