Agencies

• Agencies

  Mileage Melange

  BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

• Agencies

  DM Results Up: Survey

  TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates

• Agencies

  Postal Progress

  IN THE YEARS following World War I, being gay was enough to disqualify people from being postal workers.Case in point: In 1924 or 1925, Henry Gerber,

• Agencies

  Click and Save

  AN INTERNET SITE that produces coupons from users’ local retailers has begun tests in the Boston area.The site-Coolsavings.com-and Super Coups, Avon,

• Agencies

  TV Guide Appoints a Database Manager

  THE TV GUIDE Magazine Group has created a new position for director of database marketing, and has tapped David Bernard-previously the managing director

• Agencies

  Tick, Tock…It’s the Privacy Clock

  THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think

• Agencies

  Make It Happen

  Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes

• Agencies

  Reel Deals

  MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written

• Agencies

  Bell Atlantic Casts Wide Net to Become ISP of Choice

  BELL ATLANTIC is targeting Internet users with two direct mail campaigns. One promotes BellAtlantic.net as an Internet service provider (ISP); the other

• Agencies

  New Bill Would Bar Net Access Fees

  ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored