Agencies
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Agencies
Report From List Day…Uh, List Vision
It’s not news that e-commerce is big news for list professionals. Based on avid attention to the subject at the List Vision conference, held at the Hilton
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Agencies
Lee Iacocca, Look What You Did
Until Lee Iacocca came along, corporate chief executives were content with their overpaid salaries, their overstuffed perks, their overgreedy stock options,
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Agencies
We’re Not There Yet
Savvy businesses, understanding that it costs six times more to generate a new customer than to retain an existing one, have invested heavily in systems
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Agencies
Forrester Predicts Online Ad Boom
Internet advertising will continue to grow, eventually outpacing direct mail and other media, according to a report by Forrester Research Inc., Cambridge,
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Agencies
MEDIA WATCH: Community and Commerce
Anonymity or community? Virtual or tactile? Those are the questions raised in two recent articles on e-commerce.In the Aug. 17 issue of The Advocate,
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Agencies
REGULATORY: Marketers Blast House Sweeps Bills
A pair of House bills that would regulate direct mail sweepstakes were blasted by industry representatives during a Congressional subcommittee hearing
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Agencies
Destination Anywhere
Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons
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Agencies
CIRCULATION: Ex-pat Files
They just don’t make ex-pats like they used to.In the old days, expatriates didn’t care what was happening in the United States once they left. Now, it
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Agencies
Girl Stuff: MXG Media adds online TV to its magalog, Web offerings for teen girls
How many ways can you push products to teens?Manhattan Beach, CA-based MXG Media Inc. is about to find out this fall when it debuts online video programming,