Agencies
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Agencies
Reaching Out to the Pierced and Tattooed
If the Brooklyn Museum of Art were in any other city but New York, it would have no problem attracting members and visitors with its world-class collections
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Agencies
E-COMMERCE: Survey Projects Online Growth
Direct marketers as a group foresee 150% growth in online revenue this year, compared with 100% for other online marketers, according to a research study
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Agencies
How to Select a Marketing System
Marketers, often with the help of consultants, need to define system requirements and then choose appropriate vendors and/or systems when building a customer
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Agencies
OUTDOOR ADVERTISING: Drive-by DM No More?
If billboards are part of your integrated marketing mix in the Midwest, you may have to look elsewhere to spend your DM dollars in Michigan.Businesses
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Agencies
B-to-B DMers Lose Out for Being Profitable
There was a time when the word on Wall Street was that a business had to generate profits to command the market’s respect. Nowadays the perception that
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Agencies
Paradysz Matera Hires Randy Robertson
Mailing list brokerage Paradysz Matera Co., New York, has hired Randy Robertson to open an office in Walnut Creek, CA. Until Aug. 16, Robertson had headed
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Agencies
In the News
Talk about your elaborate “Welcome to the neighborhood” gifts.Seemingly moments after I received my Massachusetts driver’s license, The Boston Globe presented
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Agencies
Coldwater Creek Plans Seattle Store
Coldwater Creek plans to open a retail store in Seattle, in the former Nordstrom building. The retailer offers its women’s apparel and jewelry, furnishings
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Agencies
TELEMARKETING: Is There Anyone Out There?
Didn’t you used to hate it when you’d come home and find long-winded messages on your answering machine pitching aluminum siding – especially when you
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Agencies
Bicyclists
Transportation planners across the nation and product hybrids such as the “cross bike” – which combines drop-handle, mountain and racing bikes – are promoting