Agencies

• Agencies

  For many years now, catalogers and other mailers have been looking for inexpensive ways to reach large target audiences with exactly the materials they want to receive, in keeping with the increased movement toward one-to-one marketing. This still isn’t q

  Stated plainly, the universe of catalog buyers is in decline. We must try to understand why almost 45% of Americans continue to choose not to purchase

• Agencies

  Peterman Sited: Catalog’s new owner revamps online presence

  J. Peterman always has specialized in evoking images – from catalog copy with references to a life of leisure that only money can buy, to its founder’s

• Agencies

  Faster Than a Speeding BRE: DC Comics launches insert program with RMI

  Fancy flying with Superman? Running alongside the Flash? Or is plotting world domination with Pinky and the Brain more your speed?Marketers will get just

• Agencies

  GAO Says NCOA Is Out of Control

  A new government report says the U.S. Postal Service isn’t doing enough to monitor the use of its national change of address (NCOA) files to prevent them

• Agencies

  Council for the Defense

  The information industry, which has struggled against an increasing flow of negative publicity and restrictive legislation, may finally gain a unified

• Agencies

  DMA Roundtable: Clients Wary of Net Marketing

  Alternative media companies are climbing a steep learning curve when it comes to folding interactive media into their clients’ marketing plans, said the

• Agencies

  UPS Says Tax Hit Won’t Hurt Mailers

  Shortly after being slapped in August with a $246 million bill for back taxes, United Parcel Service said it was taking an additional charge against its

• Agencies

  PetQuarters.com Acquires Humboldt

  PetQuarters.com, Lonoke, AR, has acquired Humboldt Industries Inc., Hazelton, PA. Humboldt distributes two pet catalogs, Home Pet Shop and the Dog’s Outfitter,

• Agencies

  Sweeps Saga: PCH and AFP plan for the future in the wake of public uproar

  Did you hear the one about the 88-year-old guy from California who flew to Tampa, convinced he’d won $11 million in the American Family Publishers sweepstakes?How

• Agencies

  FCC Gives Green Light to Phone Companies

  The Federal Communications Commission ruled in August that telephone companies can use private information about their customers and former customers