Agencies
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Agencies
THE CATALOG BUSINESS: Harrods Online
Otto Versand, the German catalog firm, has formed a joint venture with Harrods, the British department store, to sell Harrods products online. U.S. cataloger
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Agencies
Charging Forth: CompuCrecdit invests millions in outbound prospecting
Atlanta-based CompuCredit Corp. is tapping the $54 million raised in a recent IPO to expand its database-driven outbound telemarketing efforts.CompuCredit
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Agencies
Harte-Hanks Acquires ZDMI
Ziff-Davis Inc. will sell its ZD Market Intelligence unit to Harte-Hanks Inc. for $106 million in cash and “deferred revenue obligations.” ZD is expected
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Agencies
Chicken or Egg?
Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.
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Agencies
USPS Overhauls Return Service Fees
The U.S. Postal Service’s Board of Governors has replaced the postage-plus handling fee for its bulk parcel return service. It now will charge a flat
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Agencies
CIRCULATION: Ex-pat Files
They just don’t make ex-pats like they used to.In the old days, expatriates didn’t care what was happening in the United States once they left. Now, it
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Agencies
REGULATORY: Marketers Blast House Sweeps Bills
A pair of House bills that would regulate direct mail sweepstakes were blasted by industry representatives during a Congressional subcommittee hearing
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Agencies
Destination Anywhere
Casino owners, by and large, are developers or operators, not direct marketers. Developers build mini-replicas of New York City and hope that patrons