Agencies
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Agencies
Sales Syllabus
The Learning Co., a division of Mattel Inc., is working with Prime Response Inc. to develop personalized teleservices scripts and offers using data collected
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Agencies
Splitsville: Direct Media restructures its relationship with Acxiom
Turmoil and uncertainty continue at Direct Media Inc. as it hammers out details of an imminent restructuring with parent company Acxiom Corp.Ongoing negotiations
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Agencies
Ordering Off the Menu
I’m sure you’ve heard the one about the guy who walks into a restaurant and asks for a glass of iced tea. When the waiter tells him they don’t serve iced
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Agencies
Telebrands to Pay $800,000 to FTC
Telebrands Corp., Fairfield, NJ, will pay the Federal Trade Commission $800,000 to settle a lawsuit alleging that the firm violated a 1996 agreement to
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Agencies
CAREER CHANGES: A Strategic Move
As the popularity and profile of direct marketing increases, so too does the scrutiny it comes under.That’s why Connie LaMotta has left her post as the
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Agencies
MindSpring Misses the Mark
One of the top six Internet service providers may be blowing a chance to maximize response to its print advertising.Most direct marketing print advertising
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Agencies
Three Headaches: Short takes on list industry problems
Certain topics demand attention, but not much space. Here are some examples.Geographic Selection FeesOnce upon a time, it was darned difficult to deliver
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Agencies
E-MAGAZINE: A Quick Read
Fast Company, the magazine that purports to cover “the new world of work,” has set off for another brave new world: digital business.The Boston publisher
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Agencies
AMERICAN HEART ASSOCIATION
Eight years ago, the American Heart Association took stock of its direct mail fundraising and felt it could do a better job. Three years later, the organization