Agencies
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Agencies
CRM: There’ll Always Be an England
In this country, companies are quick to shift the blame and possible legal liability elsewhere. Customer management too often is conducted with an eye
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Agencies
Dash for Cash
It is a marketer’s dream; it is a marketer’s nightmare. It’s a way to pitch a discount offer just as your customer is about to buy a product at your competitor’s
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Agencies
UPDATING THE NEW DM: Yes Virginia, B-to-B Modeling Can Work
I’m often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is
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Agencies
ISO: Fast Food – PETER MIDTGAARD, DIRECTOR OF FINANCE
When you’re a small supermarket chain with only 1.5% of the market, rapid growth is difficult to achieve. If your home market is limited to your country’s
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Agencies
Grand Ole Conference
Global teleservices is the focus of the American Teleservices Association 16th Annual Conference, Oct. 10-13 at the Opryland Hotel in Nashville.The U.S.
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Agencies
Computer Industry Advertising: So Clever It’s Lame
I’ve learned this on the tennis court, the golf course and from the analytical end of direct response results: No matter how lousy your game is, somebody
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Agencies
Using the Web as a Business Asset
Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful
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Agencies
MEDIA WATCH: Ready, Net, Go
You wouldn’t know the Dalai Lama was in town the weekend of Aug. 14, even though The New York Times all but dubbed him the celebrity flavor of the month.
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Agencies
Your Ad Here!
Walking home from dinner one hot night this summer, the beau and I noticed an interesting sight in the Boston skies. A cluster of dirigibles hovered in
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Agencies
Service with a :-)
The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated