Agencies

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  Words that Work

  Within the compressed sales scenario of the telephone contact, words and phrasing often tend to carry more weight and have more of an impact than in print.

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  Using the Web as a Business Asset

  Though many of us would like to think e-commerce is the main reason the Web exists, most actually turn to it for free information.Finding really useful

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  ISO: Fast Food – PETER MIDTGAARD, DIRECTOR OF FINANCE

  When you’re a small supermarket chain with only 1.5% of the market, rapid growth is difficult to achieve. If your home market is limited to your country’s

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  Grand Ole Conference

  Global teleservices is the focus of the American Teleservices Association 16th Annual Conference, Oct. 10-13 at the Opryland Hotel in Nashville.The U.S.

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  Computer Industry Advertising: So Clever It’s Lame

  I’ve learned this on the tennis court, the golf course and from the analytical end of direct response results: No matter how lousy your game is, somebody

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  MEDIA WATCH: Ready, Net, Go

  You wouldn’t know the Dalai Lama was in town the weekend of Aug. 14, even though The New York Times all but dubbed him the celebrity flavor of the month.

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  Your Ad Here!

  Walking home from dinner one hot night this summer, the beau and I noticed an interesting sight in the Boston skies. A cluster of dirigibles hovered in

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  Service with a :-)

  The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

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  ONLINE AND UP FOR ADVENTURE

  If your idea of excitement is a hotel suite with 24-hour room service, you’re not AdventureBase’s target market.But if you’re planning a solo, unguided

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  Check This Out:

  Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion