Agencies
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Agencies
FAMOUS AND FASHIONABLE: Accept No Substitutes
What does one do after one has been at the center of a national scandal and written a book about it?Go into direct marketing, of course.Monica Lewinsky
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Agencies
Telemarketing Stocks Rebound
The clamor for Internet service supplier stocks is masking a remarkable turnaround for publicly traded telemarketing companies.Less than 18 months removed
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Agencies
B-to-B Marketers Are Tops in e-Commerce
Most of the hoopla about the Web is focused on consumer sites. But a new study from Catalog Age magazine’s i.merchant supplement shows that the real Web
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Agencies
Stranger in a Strange Land
Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over
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Agencies
A DM E-volution
Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,
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Agencies
Dressed to Sell: E-mail delivers Jos. A. Bank Clothiers’ bottom line
jos. A. Bank Clothiers Inc. has just begun testing e-mail marketing, but already the company is seeing a substantial benefit to testing offers in the
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Agencies
Off the Straight and Narrow Path
If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve
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Agencies
The Art of the Dealer
E-commerce has infiltrated the rarefied world of the fine art galleries one finds in New York’s SOHO or San Francisco’s SOMA districts. A new business-to-business
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Agencies
Promoting Intelligence: IBM’s direct response effort touts business services
On the off chance anyone worried that IBM was lacking in business intelligence, the company has decided to spend $30 million to make sure we all know
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Agencies
HALL OF FAME: With Honors
Jim Kobs, Eddie Smith and Eddie Bauer are this year’s inductees to the Direct Marketing Association’s Hall of Fame.Jim Kobs is chairman and CEO of Kobs