Agencies
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Agencies
Cutting the Fat: Frito Lay reaches buyers of low-fat potato chips
One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a
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Agencies
Mergers-a-Go-Go: E-commerce spurs merger and acquisition activity
Direct marketing is HOT – at least judging by merger and acquisition activity in the 18-month period that ended in June.Out of 900 respondents to a survey
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Agencies
PUBLISHING: Who Ya Gonna Call…
If you’re looking for a different perspective on advertising while in Toronto at the DMA’s annual conference, you might want to check out Adbusters.The
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Agencies
Direct to the Source: New study predicts a boom in consumer direct sales
Consumers purchased $190 billion in products and services through direct channels in 1998, and that number will hit $438 billion to $1.1 trillion by 2010,
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Agencies
GM Looks to Drive Sales: Online services aim to fend off competition
As part of an effort to become a more customer focused one-to-one company, General Motors is uniting its vast online holdings under a centrally integrated
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Agencies
10 Cents a Ride: USPS proposes catalog ride-along program for magazines
The U.S. Postal Service has asked the Postal Rate Commission to support a two-year experimental service that would allow catalogs weighing up to 3.3 ounces
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Agencies
Raise Your Glasses
Americans drank 531 million gallons of wine in 1998, and, according to wine industry sources, about 80% of that was consumed at home. That’s a lot of
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Agencies
Where the Girls Are: Target Market Concepts gives samples to roller-skating teens
Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As
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Agencies
Filling in pieces of the one-to-one puzzle
“Permission Marketing”, Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles
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Agencies
How to Get There From Here
At this point, everyone has seen a lot of “CRM.” We can implement CRM, purchase CRM systems and even provide CRM to our customers. But how can we transform