Agencies
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Agencies
In Relationship Building, Save Formalities for the Wedding
Futurist Aldous Huxley once commented, “Words form the thread on which we string our experiences.” How right he was! Ultimately, all relationships are
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Agencies
DIMAC Settles Charges by Postal Service
DIMAC Direct Inc., the Bridgeton, MO-based direct marketing agency and service bureau, recently agreed to pay $1.2 million to the U.S. Postal Service
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Agencies
Take the Test
How good is your Web site? Sales, of course, are the ultimate answer, but here’s some criteria by which you can grade your site – and those of your competitors.
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Agencies
Hopped Up: Brroklyn Brewery discovers DM to reach consumers
One good way to help build a relationship is to buy someone a beer. One very good way to help build relationships with those beer buyers is direct marketing.A
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Agencies
Self-Service Printing
If the new business model requires that firms overhaul themselves to offer individualized service, Royal P. Farros has an advantage: He started out that
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Agencies
The Name Game
If “direct marketing” no longer describes the industry, what should we call it?There was no acoustic guitar until there was an electric guitar. A change
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Agencies
Viking Goes One-Up
Viking Office Products is bringing a one-to-one targeting strategy to many of its 157 catalog marketing programs. The $1.7 billion cataloger’s latest
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Agencies
Stranger in a Strange Land
Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over
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Agencies
A DM E-volution
Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,
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Agencies
Dressed to Sell: E-mail delivers Jos. A. Bank Clothiers’ bottom line
jos. A. Bank Clothiers Inc. has just begun testing e-mail marketing, but already the company is seeing a substantial benefit to testing offers in the