Agencies

• Agencies

  Dressed to Sell: E-mail delivers Jos. A. Bank Clothiers’ bottom line

  jos. A. Bank Clothiers Inc. has just begun testing e-mail marketing, but already the company is seeing a substantial benefit to testing offers in the

• Agencies

  FAMOUS AND FASHIONABLE: Accept No Substitutes

  What does one do after one has been at the center of a national scandal and written a book about it?Go into direct marketing, of course.Monica Lewinsky

• Agencies

  You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes

  If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

• Agencies

  Off the Straight and Narrow Path

  If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve

• Agencies

  Strange Bedfellows: USPS, Amazon.com plan joint marketing venture

  The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/

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  The Art of the Dealer

  E-commerce has infiltrated the rarefied world of the fine art galleries one finds in New York’s SOHO or San Francisco’s SOMA districts. A new business-to-business

• Agencies

  HALL OF FAME: With Honors

  Jim Kobs, Eddie Smith and Eddie Bauer are this year’s inductees to the Direct Marketing Association’s Hall of Fame.Jim Kobs is chairman and CEO of Kobs

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  Cutting the Fat: Frito Lay reaches buyers of low-fat potato chips

  One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a

• Agencies

  A DM E-volution: Business and consumer acceptance of e-mail as a marketing tool skyrockets

  Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

• Agencies

  Promoting Intelligence: IBM’s direct response effort touts business services

  On the off chance anyone worried that IBM was lacking in business intelligence, the company has decided to spend $30 million to make sure we all know