Agencies
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Agencies
Let’s Be FRIENDS
DMers and Net heads try to warm up to one anotherNot long ago during a presentation at a direct marketing conference, the young CEO of an Internet company
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Agencies
Pixels Now, Print Later: Frontgate debuts fall catalog online
Frontgate, the upscale cataloger of gifts and gadgets, rolled out its fall collection on a redesigned Web site (www.frontgate.com). It’s the first time
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Agencies
Millennium Addicts Now Have to Wait for the Next One
Nov. 22, 1963, Lee Harvey Oswald not only ended the life of President John F. Kennedy, he also effectively ended the career of a promising comedian named
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Agencies
Custom Publishing Valued at $1 Billion
Companies in the U.S. will spend approximately $1 billion for custom publishing services in 1999, according to a study conducted by the Magazine Publishers
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Agencies
A Change Is in the Air
The other day, I gave a talk to a gathering of letter carriers on the challenges the U.S. Postal Service is facing from electronic communications technologies
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Agencies
Site Unseen: The American Diabetes Association custom builds its Web sites
With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors
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Agencies
PRC Chairman Calls for Parcel Overhaul
The U.S. Postal Service should consider dumping its lightweight parcel post service, according to Edward Gleiman, chairman of the Postal Rate Commission.
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Agencies
DIMAC Settles Charges by Postal Service
DIMAC Direct Inc., the Bridgeton, MO-based direct marketing agency and service bureau, recently agreed to pay $1.2 million to the U.S. Postal Service
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Agencies
Take the Test
How good is your Web site? Sales, of course, are the ultimate answer, but here’s some criteria by which you can grade your site – and those of your competitors.
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Agencies
Hopped Up: Brroklyn Brewery discovers DM to reach consumers
One good way to help build a relationship is to buy someone a beer. One very good way to help build relationships with those beer buyers is direct marketing.A