Agencies

• Agencies

  Gotta Catch ‘Em All

  Jedi Quest, a magazine targeting young collectors of “Star Wars” toys, will be the first DM effort to use Hasbro’s cross-company multimillion-name database.More

• Agencies

  Reader’s Digest Offers Credit Card

  The Reader’s Digest Association Inc., Pleasantville, NY, will market a co-branded credit card to its customers with First USA. A series of offers will

• Agencies

  ONLINE MARKETING: Forrester: Online Sales Surging

  More than 17 million households will shop online by year’s end, resulting in $20.2 billion in 1999 sales, according to a new report from Forrester Research

• Agencies

  Love at First Sight: A century and more of comments about direct mail

  People have been complaining about junk mail for a long time. A sample of public opinion over the past 120 years:Any person who ever wrote a letter to

• Agencies

  The Whole Story: Organic foods market goes online to expand customer base

  Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic

• Agencies

  The Sherpa Image: Mountain Miser proves generous to its best customers

  Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown

• Agencies

  ROAD TRIP: News in the North

  Here’s a scary scenario: You’re in Toronto at the DMA fall conference and you need something to read. You’ve already finished your by-now-dog-eared copy

• Agencies

  California Opts In

  Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style

• Agencies

  Environmentalists

  The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,

• Agencies

  E-mail Ads Get the Goods

  Though still in its early stages, with only about 200 lists on the market, business-to-business e-mail is quickly developing its own rules for success,