Agencies

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  Hopped Up: Brroklyn Brewery discovers DM to reach consumers

  One good way to help build a relationship is to buy someone a beer. One very good way to help build relationships with those beer buyers is direct marketing.A

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  Self-Service Printing

  If the new business model requires that firms overhaul themselves to offer individualized service, Royal P. Farros has an advantage: He started out that

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  The Name Game

  If “direct marketing” no longer describes the industry, what should we call it?There was no acoustic guitar until there was an electric guitar. A change

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  Viking Goes One-Up

  Viking Office Products is bringing a one-to-one targeting strategy to many of its 157 catalog marketing programs. The $1.7 billion cataloger’s latest

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  AUTUMN IN NEW YORK (MGM)

  Estimated Release Date: 4th Quarter 2000Starring: Richard Gere, Winona RyderTop Line: A love story about a middle-aged playboy whose lifelong practice

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  Stranger in a Strange Land

  Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over

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  A DM E-volution

  Surprised at how rapidly e-mail marketing has grown? Think of it this way, offers Deb Goldstein, president of IDG Communications List Services, Framingham,

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  Dressed to Sell: E-mail delivers Jos. A. Bank Clothiers’ bottom line

  jos. A. Bank Clothiers Inc. has just begun testing e-mail marketing, but already the company is seeing a substantial benefit to testing offers in the

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  FAMOUS AND FASHIONABLE: Accept No Substitutes

  What does one do after one has been at the center of a national scandal and written a book about it?Go into direct marketing, of course.Monica Lewinsky

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  Telemarketing Stocks Rebound

  The clamor for Internet service supplier stocks is masking a remarkable turnaround for publicly traded telemarketing companies.Less than 18 months removed