Agencies
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Agencies
Love at First Sight: A century and more of comments about direct mail
People have been complaining about junk mail for a long time. A sample of public opinion over the past 120 years:Any person who ever wrote a letter to
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Agencies
The Whole Story: Organic foods market goes online to expand customer base
Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic
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Agencies
The Sherpa Image: Mountain Miser proves generous to its best customers
Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown
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Agencies
You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes
If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is
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Agencies
Sunrise at SunTrust
By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer
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Agencies
Strange Bedfellows: USPS, Amazon.com plan joint marketing venture
The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/
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Agencies
The State of One-to-One Online: How American business is using the Web
Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.
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Agencies
Environmentalists
The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,
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Agencies
E-mail Ads Get the Goods
Though still in its early stages, with only about 200 lists on the market, business-to-business e-mail is quickly developing its own rules for success,
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Agencies
ROAD TRIP: News in the North
Here’s a scary scenario: You’re in Toronto at the DMA fall conference and you need something to read. You’ve already finished your by-now-dog-eared copy