Agencies
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Agencies
The Whole Story: Organic foods market goes online to expand customer base
Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic
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Agencies
The Sherpa Image: Mountain Miser proves generous to its best customers
Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown
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Agencies
Sunrise at SunTrust
By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer
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Agencies
Environmentalists
The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,
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Agencies
In Relationship Building, Save Formalities for the Wedding
Futurist Aldous Huxley once commented, “Words form the thread on which we string our experiences.” How right he was! Ultimately, all relationships are
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Agencies
E-mail Ads Get the Goods
Though still in its early stages, with only about 200 lists on the market, business-to-business e-mail is quickly developing its own rules for success,
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Agencies
ROAD TRIP: News in the North
Here’s a scary scenario: You’re in Toronto at the DMA fall conference and you need something to read. You’ve already finished your by-now-dog-eared copy
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Agencies
California Opts In
Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style
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Agencies
DOUBLE FEATURE: Y2K Meets Year of the Dragon
While we in the West have been fearing the year 2000 as a time of upheaval and computer crashes, Asians have had a different reaction. 2000 is the Year
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Agencies
An Organized Approach: Franklin-Covey integrates e-mail into its marketing mix
“work, work, work!” muttered the organizationally challenged Governor William J. LePetomane in Mel Brooks’ classic comedy “Blazing Saddles.” With a stream