Agencies
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Agencies
The Whole Story: Organic foods market goes online to expand customer base
Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic
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Agencies
The Sherpa Image: Mountain Miser proves generous to its best customers
Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown
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Agencies
Raise Your Glasses
Americans drank 531 million gallons of wine in 1998, and, according to wine industry sources, about 80% of that was consumed at home. That’s a lot of
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Agencies
Sunrise at SunTrust
By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer
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Agencies
The State of One-to-One Online: How American business is using the Web
Suddenly it seems like every business in the country has a Web site – from industry giants like Microsoft and General Motors to the corner pizza joint.
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Agencies
Environmentalists
The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,
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Agencies
E-mail Ads Get the Goods
Though still in its early stages, with only about 200 lists on the market, business-to-business e-mail is quickly developing its own rules for success,
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Agencies
ROAD TRIP: News in the North
Here’s a scary scenario: You’re in Toronto at the DMA fall conference and you need something to read. You’ve already finished your by-now-dog-eared copy
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Agencies
California Opts In
Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style
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Agencies
In Relationship Building, Save Formalities for the Wedding
Futurist Aldous Huxley once commented, “Words form the thread on which we string our experiences.” How right he was! Ultimately, all relationships are