Agencies
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Agencies
You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes
If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is
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Beat the Press
Why does the media use DM as a scapegoat?And what can we do to improve our image?The Direct Marketing Association’s Connie LaMotta was once asked to appear
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Filling in pieces of the one-to-one puzzle
“Permission Marketing”, Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles
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How to Get There From Here
At this point, everyone has seen a lot of “CRM.” We can implement CRM, purchase CRM systems and even provide CRM to our customers. But how can we transform
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TECHNOLOGY: Shape Up
Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size
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Toronto Live
As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho
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British Readers High on Custom
Custom publications stick out in the reader’s mind – even more than catalogs or direct mail.That’s the word from a new survey of British consumers by
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Tektronix Hides Its Color Laser Under a Bushel
The company puts out a sensational line of color printers – but you’d never guess from its latest advertisingThere’s still a school of wise-guy advertising
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The Message You Can’t Miss
Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer
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>From the Web to the Desk
double-digit click-through and response rates are leading Boise Cascade Office Products Corp. to increase its investment in e-mail marketing.Itasca, IL-based