Agencies
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Direct Marketing | Print
Using Offline Data to Power Programmatic Advertising
Marketers can leverage the same data they use for direct mail to create
programmatic digital, including addressable geo-fencing. -
Facts & Figures
Declining Consumer Confidence and Privacy Regulations Concern Marketers in 2019
A dip in consumer confidence thanks to the government shutdown
and privacy laws are among marketers’ biggest worries for the new year. -
Acquisition
Edgy Tone Pops in New Diet Coke Campaign
Diet Coke has unleashed the latest iteration of its new global
brand platform to promote two new flavors. -
Acquisition
A Revealing Campaign: Beauty Unaltered at CVS
Customers shopping the makeup aisles are finding marketing imagery
showing real women—beautiful freckles, moles and all. -
Mobile
3 Tips to Improve the Mobile Experience
For brands to maximize the ROI for their mobile collateral,
they must bear in mind the specific challenges of mobile devices. -
Acquisition
Lowe’s Scores Massive Deal with the NFL
Lowe’s NFL sponsorship takes direct aim at Home Depot’s
core do-it-yourselfer. -
MarTech
Too Much Martech: How Many Tools Do You Really Need?
Some research estimates the average organization uses 91 different martech
tools. Is your company a victim of martech bloat? -
Data & Analytics
Marketing Strategies at Risk: Six Predictions
Four key forces buffeting marketing today have spawned six predictions
that will dramatically affect marketing teams and their leaders. -
Acquisition
How Sun-Maid is Back in the Spotlight After a Decade in the Dark
With the new “Grow Young” campaign, Sun-Maid has big plans to pull itself back
up into the sunshine targeting a growth goal of $100 million in five years. -
Acquisition
Michael Hall to Star in Skittles Game Day Musical
For the second year in a row, Skittles will sit out the Super Bowl,
but that doesn’t mean it won’t be making a big play.
