Campaigns + Creative

Travel content creators are racking up millions of views on city itinerary guides, hidden gem recommendations and flying hacks, and Expedia Group is tapping into their audiences by building a community of brand partners who regularly develop social media content promoting its travel properties and booking products. Embracing the creators as a key element of […]

Headliners rocked the Empire Polo Grounds at Coachella 2026, but it was the brands that truly reached fever pitch.

Advil mobilizes lapsed buyers with accumulated pills with a coupon if they prove they have expired Advil bottles.

Ahead of POSSIBLE 2026, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event to discuss what’s new this year.

This week’s hot takes on hot topics in experiential marketing cover Chili’s food court, dog-friendly deli shops and “X-Files” fan extravaganzas.

The retail chain of all things batteries is switching its TV buying strategy to target specific audiences on cable TV in a cost-savings move, the VP of Marketing said.

In the age of thoughtful takeaways and vibe checks, consumers are lining up to have their “energy” captured, visualized, and interpreted at events. Let’s take a reading on how personalized color assignments, once relegated to wellness fairs and spiritual subcultures, are generating personalized, shareable and slightly mystical engagement at events. But first, the Why. Unlike […]

Our March Madness bracket was busted on week one of the NCAA tournament, but that didn’t stop us from enjoying all of the activations and events that capitalized on the energy around the men’s and women’s college basketball championships. From April 3-6, the Men’s Final Four and its accompanying Fan Fest presented by Capital One […]

Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic of the moments created at live events are tough to quantify. “We’ve all been there,” says Jon Wolff, senior global events manager, solutions and services group at Lenovo. “You pull off an incredible event, the energy was electric, attendees were […]

Tune in and level up the way you track and measure your events   Event Marketer is all about championing event marketers. And that means championing how event marketers measure their events. Because if you want serious budgets and a serious seat at the table—you have to show your events make a serious impact on […]