Shopper/Retail
-
Most Read
Why Naturepedic says media buying agencies are unnecessary
Organic mattress brand Naturepedic developed its own in-house talent for its media marketing. Chief growth officer Arin Schultz explains why. Organic mattress brand Naturepedic had its largest growth year in the company’s 22-year history in 2024 and is already achieving a higher growth rate for 2025 than it did by this time last year, […]
From
-
Tech & AI
AI-driven search results increase AOV at Freedom Furniture
Freedom Furniture opts for artificial intelligence to power its on-site search, product recommendations and merchandising to save time and improve the shopper’s journey. Australian-based Freedom Furniture is on a digital transformation journey to reinvigorate its brand and cater to a younger generation, said Paula Mitchell, digital general manager at Freedom Furniture. This includes: […]
From
-
Most Read
Caraway Home reduces theft, WISMO calls with better communication
Direct-to-consumer cookware brand Caraway turns a Black Friday blunder into a customer experience opportunity by switching post-purchase email providers. During Black Friday, Caraway Home’s “Where is my order?” calls increased to more than a quarter of its customer service calls, and package theft increased to 7% of orders. These are higher than usual benchmarks for […]
From
-
Most Read
Walmart’s booming ad business buoys profit
Walmart reported its ad business grew 27% year over year in 2024, reaching $4.4 billion. Walmart Inc.’s advertising business is helping grow the retailer’s operating income faster than its sales. The mass merchant reported its total sales grew 4% in 2024, while its operating income increased more than 8%. “The way we’ve designed […]
From
-
Trendwatch
Q&A with Kendra Scott’s VP of digital on how the brand increases conversion with customer experience tweaks
Kendra Scott’s analytics team delivered 20 impactful tests in 2024 that drove millions in incremental revenue for the brand. The VP of digital shares how. A better customer experience can add millions in incremental revenue to a retailer’s bottom line. Just ask Kamanasish Kundu, vice president and head of digital and ecommerce at Kendra Scott. […]
From
-
Tech & AI
Wayfair launches generative AI-powered inspiration tool for shoppers
Wayfair’s new Pinterest-like tool allows shoppers to browse, save and shop endless home images, plus create their own rooms. Home furnishings giant Wayfair recently debuted a generative artificial intelligence-powered image inspiration tool called Muse. The Pinterest-like tool allows shoppers to scroll through endless images of home interiors, save images to a collection and shop similar products […]
From
-
Most Read
How WNBA stars will power Mela Vitamins’ marketing
WNBA stars Azurá Stevens and Dana Evans will help open doors for Black-owned Mela Vitamins’ retail expansion and drive more attendance at its in-person events. Community members as spokespeople are a key marketing tactic for the brand, which sells a multivitamin for women of color. Black-owned vitamin brand Mela Vitamins is already enjoying a […]
From
-
Tech & AI
Why happy engineers mean a better customer experience at Leatherman
Brand manufacturer Leatherman upgraded its legacy product information management system to Akeneo. The faster PIM system results in fewer on-site errors. Learn from the Leatherman brand: if your systems are outdated, your content will be too. Leatherman had a legacy product information management system, said Carl Ogden, software development manager at Leatherman Tool Group, […]
From
-
Tech & AI
The Paper Store speeds in-store checkout
The Paper Store lost margin from shoppers doubling up on promotions. Its new point-of-sale system reduces promotion confusion, makes its operational team more efficient and keeps shoppers moving through checkout. Promotions are an effective tool many marketers use to attract consumers to the brand and then on to buy. The Paper Store has […]
From
-
Tech & AI
Furniture brand Joybird launches mobile 3D furniture design
Joybird’s mobile 3D Space Planner is an expansion of its desktop version and allows shoppers to view 3,500 furniture pieces in augmented reality. Furniture brand Joybird has expanded its 3D product design feature to now include the mobile web. The tool, called 3D Space Planner, allows shoppers to view 3,500 of Joybird’s furniture pieces in […]
From
