Shopper/Retail
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Dick’s Sporting Goods to acquire Foot Locker for $2.4 billion
Dick’s Sporting Goods announced May 15 it will acquire sneaker retail chain Foot Locker for $2.4 billion. The acquisition will expand the Dick’s Sporting Goods brand globally for the first time. Dick’s plans to maintain the Foot Locker brand and operate it as its own business unit. The deal includes Foot Locker’s portfolio of brands […]
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Tech & AI
TV ads build trust at Nobull
Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s […]
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Trendwatch
The Honest Kitchen CMO bets on authenticity in new marketing campaign
The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early results. For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign. With its launch into PetSmart stores across […]
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Ulta wants in on Beyoncé’s Midas touch
Retail chain Ulta announced it was the official beauty partner for Beyoncé’s Cowboy Carter concert tour. The retail chain will reveal seven looks inspired by the superstar’s most recent album — Cowboy Carter — and seven cities where the tour will be. Ulta will curate an assortment of makeup and skincare to create that look. […]
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Tech & AI
Influencers bolster image assets at PeachSkinSheets
Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation. While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]
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Bonjour Fête rebounds from wildfire devastation with Target debut
Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target. The party supplies brand made […]
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Trendwatch
Fat Brain Toys calls out tariff price increases on product pages
The CEO of Fat Brain Toys shares why he’s highlighting its tariff-driven price increases and what’s next. Fat Brain Toys is highlighting the impact of tariffs on its prices to its shoppers. On its product detail pages and shopping cart page, the toy retailer specifically highlights how much it has increased the product’s […]
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Inside the rise and fall of Goodwill’s online marketplace with the GoodwillFinds CEO
After 2.5 years, Goodwill’s online marketplace GoodwillFinds abruptly closed. The brand’s CEO, retail veteran Matthew Kaness, shares wins and woes from the resale venture. Matthew Kaness is no stranger to challenges. The retail veteran has more than two decades of experience at top retail and technology brands including Burton Snowboards, Urban Outfitters, Mod Cloth […]
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Trendwatch
Temu discontinues US Google ads
Chinese shopping app Temu halted its Google Shopping ads last week. The move coincides with the U.S. administration’s decision to raise tariffs on Chinese imports up to 125%. With no Google Shopping presence, Temu’s App Store position fell from the top five to 58th by April 12, according to DesignRush.com. Temu offers a case study […]
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Tech & AI
Inside Hibbett’s retention marketing strategy
Hibbett continues to add to its loyalty program to keep shoppers engaged and bolster its customer analytics. Email and SMS marketing help drive in-store purchases. Email and SMS marketing are pulling their weight and then some at Hibbett. The sports apparel and shoe retail chain has millions of shoppers in its SMS program and […]
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