Topic

Shopper/Retail

  • Trendwatch

    Cosmetic brand E.l.f. raises its prices $1 due to tariffs  

    E.l.f. takes a casual tone to its Instagram announcement of its tariff-driven price increases, which start Aug. 1.   Cosmetic brand E.l.f. announced on its Instagram channel that it is raising its prices by $1 on all of its products starting Aug. 1 due to tariffs.   The brand made the announcement using a casual […]

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  • Trendwatch

    Shoppers notice tariff-fueled higher prices, adjust spending 

    A new study finds that shoppers report making fewer purchases recently, or have switched brands because of higher prices. While shoppers may be struggling to keep up with the on-and-off again tariff headlines, they are noticing the result: higher prices.   According to a survey of 1,000 U.S. adults in April conducted by ecommerce platform Vtex […]

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  • Most Read

    Wayfair’s physical store pulls double duty: marketing and sales 

    The flagship store has increased local sales 15% higher than Wayfair’s national average and more than half of store shoppers are new to the brand.   Wayfair’s inaugural large-format store in Wilmette, Illinois, is driving new customers to its brand and boosting sales. In fact, sales in Illinois are 15% higher than Wayfair’s national average […]

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  • Tech & AI

    Retailers invest in AI with few gains to the customer experience

    A new survey finds that most U.S. ecommerce companies rate their artificial intelligence ROI as good, even if the impact today is minimal.   About a quarter of U.S. ecommerce companies that have invested in artificial intelligence say it has made a “slight improvement” to their customers’ digital experience. Yet, 97% say that this ROI is […]

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  • Most Read

    Swingline staplers makes its pitch with Take Your Swing campaign 

    With fewer consumers using paper, Swingline taps into broader markets and design-forward staplers to spur sales. Swingline’s marketing VP shares more marketing tactics in a challenged category.   Swingline wants shoppers to buy another stapler. Or just one.   For years, the 100-year-old stapler brand has faced a slow, single-digit decrease in sales, along with the […]

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  • Trendwatch

    How affiliates drive long-term value at Topdrawer  

    Topdrawer’s top marketer talks tariffs, physical stores and the Wirecutter.   When marketers have to choose between driving conversion and building brand awareness, Topdrawer’s Poonam Chitnis says affiliates can hit both goals.   Chitnis is vice president of operations and marketing executive at Topdrawer, a manufacturer and seller of leather goods, accessories and other “creative tools.” Akira Ito […]

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  • Most Read

    Dick’s Sporting Goods to acquire Foot Locker for $2.4 billion

    Dick’s Sporting Goods announced May 15 it will acquire sneaker retail chain Foot Locker for $2.4 billion. The acquisition will expand the Dick’s Sporting Goods brand globally for the first time. Dick’s plans to maintain the Foot Locker brand and operate it as its own business unit. The deal includes Foot Locker’s portfolio of brands […]

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  • Tech & AI

    TV ads build trust at Nobull

    Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s […]

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  • Trendwatch

    The Honest Kitchen CMO bets on authenticity in new marketing campaign 

    The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early results.   For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign.   With its launch into PetSmart stores across […]

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  • Trendwatch

    Ulta wants in on Beyoncé’s Midas touch 

    Retail chain Ulta announced it was the official beauty partner for Beyoncé’s Cowboy Carter concert tour. The retail chain will reveal seven looks inspired by the superstar’s most recent album — Cowboy Carter — and seven cities where the tour will be. Ulta will curate an assortment of makeup and skincare to create that look.   […]

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