Multichannel Marketer Archives - Page 12 of 23

Michaels invests in hosting birthday parties

More than 14,000 children have celebrated their birthday at craft retailer Michaels, said Heather Bennett, executive vice president, marketing and ecommerce at Michaels, at the Shoptalk Fall conference in Chicago in October. And she knows there is room for growth. After a successful pilot in Canada in 2023, Michaels debuted birthday parties in the U.S. […]

Shopper/Retail

How Cozy Earth wins Oprah’s approval year after year

Cozy Earth has landed a product on “Oprah’s Favorite Things” list for seven years. The brand reveals how it nourishes the relationship and why the spike in sales is not the most valuable part of making the list. Cozy Earth has an ongoing relationship with Oprah Winfrey. The bedding and loungewear manufacturer has caught fire […]

Exclusive Q&A with Michaels’ marketing EVP Heather Bennett on holiday strategy

Heather Bennett, executive vice president, marketing and ecommerce at Michaels, discusses early holiday shopping, inflation and the challenges of marketing in 2024 with how shoppers consume content in this exclusive interview. Heather Bennett, executive vice president, marketing and ecommerce, at Michaels is “very pleased” with its holiday season so far. And it’s only October. […]

Shopper/Retail

Can retailers besides Amazon have a paid membership program?

True Classic’s $12 a year membership drives significant repeat purchases, said its VP of customer experience. The brand also boosted its CSAT score with a delivery date integration. Apparel retailer True Classic wants enrolling in its paid membership program to be a “no-brainer,” said Breanna Moreno, vice president of customer experience. And for […]

Shopper/Retail

Shoppers plan to spend 8% more in the 2024 holiday season but not on gifts

Deloitte’s annual holiday shopping survey finds that shoppers plan to spend more on experiences and non-gift items like decor and party apparel. Other 2024 holiday trends include an increase in October shopping, less loyalty and trading down. Shoppers are planning to increase their holiday related spending 8% this year, according to consulting firm Deloitte’s annual […]

Shopper/Retail

Adjust, pivot and tweak: How digital marketers survive

Harrison Gross, CEO of smart eyewear brand Lucyd Eyewear, discusses the marketing and customer experience tactics the brand employs to stay relevant and growing in 2024. Facebook ads are roughly half as effective today than they were five years ago, said Lucyd Eyewear CEO Harrison Gross. Most retail marketers know this and point to Apple’s […]

Shopper/Retail

Lowe’s CMO chats loyalty and value perception at Shoptalk

Marketers can drive incremental revenue by fixing what is already in place and ‘pick up the fruit on the ground,’ said Lowe’s CMO Jennifer Wilson. Jennifer Wilson, chief marketing officer at Lowe’s, is digging into loyalty and value. The home improvement chain executive detailed ways, such as its new loyalty program and children’s classes, […]

Shopper/Retail

How TikTok views compound Amazon sales at Tangle Teezer

If a brand wants to be on Page 1 of Amazon search results, it has to buy an ad or bring in significant web traffic from outside of Amazon, said Courtney Sheahan, director of sales at hairbrush brand Tangle Teezer. She’s seen this first hand. “If you are driving traffic from, let’s say TikTok to […]

Rent the Runway CEO Jennifer Hyman celebrates 15 years of Rent the Runway with return to founder mentality

At Shoptalk Fall, the co-founder discusses operating at the pace of a startup, Rent the Runway’s new subscription tier and how the fashion industry has changed over the past 15 years. It’s all about the pace of innovation and change, said Rent the Runway co-founder and CEO Jennifer Hyman in her keynote address at the […]

Shopper/Retail

No halo effect for other retailers during Amazon’s Big Deal Days

Amazon’s October sales event boosted its own bottom line, but the halo effect that typically occurs for other retailers during an Amazon sale did not appear. Amazon.com Inc.’s October sales event for its Prime loyalty program members — dubbed Prime Big Deal Days — brought in more sales and items sold during the two-day event […]