Ad Ops

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  Inside the Buy Side

  Mastering the Holiday Marketing Frenzy: Strategies for Success

  It’s almost the most wonderful time of the year, and marketing strategies are heating up as paid media campaigns begin to feel the pinch of rising bid costs. This time is the opportune moment for brands to assess the performance of their existing campaigns and identify areas for improvement and optimization.

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  Decoder

  What Is the IAB’s Podcasting Buyer-Seller Checklist?

  The idea to create the checklist first came up in an IAB Audio Committee meeting during which Brittany Clevenger, Senior Director of Audio Partnerships at top podcast advertiser BetterHelp, made a simple but powerful point about the need for information sharing within the podcast industry that became the checklist’s guiding principle.

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