Ad Ops
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cookies
LinkedIn Live Rewind: Unpacking the Implications of CMA’s Surveillance on Google’s Privacy Sandbox
In a detailed discussion with AdMonsters’ Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority’s (CMA) recent report and concerns regarding Google’s Privacy Sandbox.
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cookies
Beyond Cookies: Rethinking Supply Chain Optimization in the Face of Advertising Challenges
With cookies eventually going away for good, SPO may never be the same. So where does that leave SPO and how will advertisers and suppliers work together again to retain the efficiency to which they’re accustomed?
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AI
Marketing Engineering – Uniting the Power of Cultural Insights and Data Analytics
Jaime Cardenas, CEO, AC&M Group, says that marketers must unite creativity and an engineering mindset to create authentic and nuanced campaigns. “Any campaign must resonate with the lived experience and shared values of the communities it is attempting to reach,” he writes. Marketers must (and can) do better — it is time to unite the creativity our industry is known for with an engineering mindset to create authentic and nuanced campaigns. The first step is not only understanding which insights you are searching for, but how specifically to go about uncovering them.
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AI
Hey Circle, “Is AI Going to Steal Ad Ops and Rev Ops Jobs?”
On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some have wondered whether their jobs were at risk. Is this a reality that ad ops and rev op professionals should consider for the near future?
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Inside the Buy Side
How Data Curation Cures Publishers’ MFA Sickness: Q&A with Eli Heath, Head of Identity at Lotame
The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Yet, MFA sites are still going steady. According to Eli Heath, Head of Identity at Lotame, this underscores advertisers’ need to explore alternative strategies to ensure brand safety and ad quality through data curation.
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Behind the News
What Every Ad Ops Team Needs to Know About ScamClub’s Malicious VAST & VPAID Attacks
Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem. Specifically, scammers have begun injecting malicious redirects through VAST tags that redirect users to a fraudulent website, regardless of whether the ad was played or for how long a user watched it.
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Inside the Buy Side
Shaping the Future of Auto Advertising: Harnessing CTV and 1st-Party Data for Precision Targeting in a Post-Cookie Landscape
With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.
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Inside the Buy Side
TikTok’s Ticking Clock: Ad Tech Experts Sound Off on the Looming Ban
As the saying goes, ‘With great popularity comes great scrutiny.’ The House’s sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our government and the ByteDance-owned company, exemplified by CEO Shou Zi Chew’s contentious court appearance with Senator Tom Cotton, further adds to the drama.
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cookies
20 Ad Tech Industry Experts Weigh In On Google’s Third Party Cookie Deprecation Delay
The ad tech industry is experiencing a serious case of déjà vu. Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. But what does the industry think? We asked 17 ad tech thought leaders for their points of view, and here’s what they had to say.
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Behind the News
What is the CJPA, and How Will it Affect News Publishers?
The California Journalism Preservation Act (CJPA) aims to shake up online big tech operations. Under current regulations, these platforms are only required to submit terms of service reports occasionally. But if this bill passes, they’ll have to cough up monthly or quarterly cash to digital journalism providers proportional to how much advertising money they rake in.
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