Ad Ops
-
AI
The Rise of AI-Driven MFA Content: Insights from DoubleVerify’s Global Report
Discover how generative AI is driving a near-20% increase in “Made for Advertising” (MFA) sites, and learn from DoubleVerify’s Chief Innovation Officer, Jack Smith, how to navigate this evolving trend.
From
-
AI
Power Moves: Publishers Unveil Cutting-Edge Revenue Strategies and AI Innovations at Cannes Lions 2024
Amid the seaside backdrop and occasional gusts of wind, industry heavyweights shared their visions for the future. From AI-enhanced campaign execution to the power of community-building, the sessions were rich with actionable insights and collaborative spirit. Let’s dive into how leading publishers are navigating these trends and setting the stage for what’s next.
From
-
AI
Generative AI: A Game-Changer for Digital Advertising
Discover how Generative AI transforms digital advertising with hyper-personalized experiences, supercharged media buying, and real-time agility. Learn the tips and strategies to harness this game-changing technology for unprecedented business growth.
From
-
AI
AdMonsters Publisher Pulse Survey: Unlock the Keys to Ramp Up Your Revenue Strategies
We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.
From
-
AI
Elon Musk at Cannes Lions: AI, Advertising on X, and a New Era of Engagement
In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.
From
-
AI
Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers
This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn’t stop in Cannes. Here’s a guide including everything you need to know.
From
-
cookies
ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising
Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome.
From
-
Behind the News
Expert Predicts Apple’s Web Eraser Ad Blocking Tool Is Imminent
Apple’s highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn’t make it into the final release, industry experts believe it’s only a matter of time before Apple reintroduces this ad-blocking technology. This development signals significant implications for digital advertising, pushing marketers (and publishers) to rethink their strategies in the Apple ecosystem.
From
-
Behind the News
5 Key Takeaways from IAB #TechLabSummit Day 1
Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher’s sharp wit on tech’s progress.
From
-
AI
Will Commerce Optimization Power the Future of the Internet?
Media publishers today face immense pressure, including the influence of AI, changes in Google’s search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms. Consequently, traditional ad revenue models are no longer sufficient. For media publishers striving to thrive in this environment, CEO of Button, Michael Jaconi, believes the key lies in commerce optimization.
From
