BMW Consolidates Promotion, Other Work, with Grey West
BMW of North America has named Grey West, San Francisco, as its U.S regional advertising agency of record.
With the announcement last week, BMW has consolidated its regional ad work from four agencies to one.
Grey has been tasked with handling all traditional advertising, interactive, direct and promotional marketing for BMW’s eastern, central, western and southern regions. The work also includes the company’s national certified pre-owned business following a review that included Grey’s offices in San Francisco and New York.
“We are very proud of our partnership with BMW and excited by their vote of confidence in consolidating all their regional advertising with us,” Jim Heekin, CEO of Grey Group, a WPP agency, said in a release. We look forward to leveraging the growth of this iconic brand in the years ahead.”
BMW of North America has had a presence in the U.S. since 1975. The brand of motor vehicles includes motorcycles, the MINI brand and Rolls Royce.
