Big Fat Marketing Blog

With apologies to Al Michaels, do you believe in miracles? Or should I say the miracle of the holiday season? Macy

It makes me happy to see the movie industry do well, especially after the predictions just a few years ago, of its imminent death. Box office receipts remain strong for many pictures, and the studio slates are loaded with upcoming projects. As a ...

Hey, you know what would be a really great marketing idea? Start a cable TV channel that shows nothing except music videos. The young folks will flock to it, and so will advertisers. Just think of the cross promotional potential for musicians and ...

The recent news that Eastman Kodak will break off its 22-year relationship with NASCAR at year's end seemed to be a sign of the global financial times. Giving its brand

According to the Wall Street Journal, "Jim Stengel, the outgoing global marketing chief at Procter & Gamble, is moving from the big advertiser to a small start-up, hoping to remedy some of what he thinks is wrong with the industry." The new shop will be ...

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As the race to be U.S. president winds down, one of the few interesting advertising/marketing aspects has been the 30 minute ads purchased by the Democratic nominee. Personally, I did not see the ads as I try to avoid political advertising as much as ...

It's the morning after Promo's Pro Awards gala in Chicago. And, as often happens, I came away with a sense of wonderment. There were some very strange trends on view. For starters, marketers are luring consumers into small spaces for, uh, private ...

Meijer is a big-box hypermarket with a loyal customer following, plenty of Halloween costume options, and stores around the upper Midwest, but not within Chicago

Perk an extra pot of coffee or set your DVRs, folks, 'cause Turner Classic Movies is screening not one but two Herschell Gordon Lewis classics in the wee hours of Nov. 1. I realize some of you may be uncultured heathens, so let me give you a quick ...