webdesign, Author at Chief Marketer

AAPI Representation: How Do We Get Where We Want to Be?

A SeeHer Series The Asian American Pacific Islander (AAPI) community is a diverse, complex, and multidimensional market of 25 million in the U.S. that commands well over $1 trillion in spending. Yet, AAPI economic power is often ignored. As we approach the end of Asian/Pacific American Heritage Month, SeeHer has launched several powerful initiatives to […]

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Cynopsis: Esports

05/27/22: Major League Soccer added Caterpillar as a partner

Friday May 27, 2022 Caterpillar locked in a multi-year sponsorship with Major League Soccer with an eye to “amplify the Caterpillar brand to a broader, more diverse audience in the United States and Canada and to engage with the League’s passionate fans more deeply.” As a part of the sponsorship, MLS will work with Caterpillar […]

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Cynopsis: Esports

05/26/22: Oakley forged its first org deal with Envy Gaming

Thursday May 26, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Note: Cynopsis Esports will be dark next week and return on June 9. After testing the waters of esports via a deal with Scump, Oakley is now going deeper, locking in its first-ever sponsorship with an esports organization […]

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Cynopsis: Esports

05/25/22: Pepsi renewed its deal with the NFL but will no longer sponsor the halftime show

Wednesday May 25, 2022 Pepsi is bowing out of sponsoring the NFL’s Super Bowl Halftime Show, but renewed sponsorship rights with the league, allowing the company to use NFL premium rights for its brands, including Frito Lay and Tostitos. As part of the deal, Pepsi gets pouring rights at top NFL events, including the NFL […]

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Cynopsis: Esports

05/23/22: The Famous Group talks about its marketing innovations

Monday May 23, 2022 Last week saw Chipotle make a big entrance during the Colorado Avalanche’s second round Stanley Cup Playoff series against the Blues at Ball Arena in Denver. Teaming up with The Famous Group, the award-winning fan experience technology company, the brand debuted a new mixed-reality ad that made history as […]

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Cynopsis: Esports

05/20/22: DAZN and Golden Boy locked in another carriage deal

Friday May 20, 2022 DAZN and Golden Boy sealed a multi-year, multi-fight partnership designed to “deliver championship boxing and unearth the next generation of boxing talent.” The venture expands on the relationship first inked in 2018 with a five-year deal. The partnership will include championship fight nights alongside a new prospect development series titled Golden […]

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Cynopsis: Esports

05/19/22: 100 Thieves’ new play

Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]

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Cynsiders

NABiQ at NAB Show: Collaborative Ideation Meets Networking

NAB Show returned to Las Vegas April 23-27 2022 after a 3-year hiatus with over 50,000 media and broadcasting professionals reunited to share their passion for the latest gear and insights. One of the new elements of the show was NABiQ – a collaborative networking series, with participants from diverse business and tech backgrounds brainstorming […]

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Cynopsis: Esports

05/18/22: ESPN announced a deal with the XFL at its upfront presentation

Wednesday May 18, 2022 The XFL has a new home, inking a new, global multi-year agreement with The Walt Disney Company and ESPN, which includes exclusive broadcast rights for all gameday content, tentpole events and more, for its upcoming 2023 season through 2027. Each season, all 43 games (40 regular season games, two playoffs, one […]

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Cynsiders

“Jailhouse Redemption” Busts Expectations

Discovery+ series “Jailhouse Redemption” follows a group of heroin addicts in prison, and their path to recovery. Matthew Ostrom, co-founder and executive producer at Magilla Entertainment, says the story is not what you’d expect. How did you come across this story? A longtime partner and collaborator Beth Wichterich – who I originally worked […]

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