Chief Marketer Staff
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Casting Call
When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake
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Calling All Students
DeVry University recently sent a mailing to 1.1 million potential students as part of an ongoing rebranding effort.
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Price Point, Price Counterpoint
What’s a direct marketer to do when the CFO insists on raising prices to boost quarterly revenue? Assault is frowned on in most workplaces. So the best
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Spreads Easily
Philadelphia Cream Cheese is 128 years old. And that’s a problem. Yes, people are used to the venerable brand. But they may not be interested in a variation
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The Great Brand Controversy
I know just when it was that I found myself in the midst of the brand-vs.-direct argument. Well, make that battle, because opinions and tempers blow hot.
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Wal-Mart To Require Item-Level Tags
Wal-Mart Stores Inc. is giving its suppliers a new reason to take its RFID mandate seriously: Starting Oct. 31, 2009, suppliers that ship products to
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Campaign Index
THE LEGO GROUP Global Building Contest The Lego Group this month is launching a global contest to search for the best child Lego builder to celebrate
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From Backyard to Broadcast
Fledgling, niche-interest tv networks that reside in the triple digits on the cable box tend to look at the realm of possibilities unlike their established