Chief Marketer Staff
-
Agencies
E-mail Opt-outs: An Uneasy Balance
Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show.
-
Agencies
Get to KnowDMAA
WHAT Direct Marketing Association of Atlanta MEMBERSHIP Some 100 marketers and DM industry vendors WHY YOU SHOULD JOIN The group recently became an independent
-
Agencies
They’re Not Going Anywhere
Amusement parks typically bring to mind images of endlessly long ride lines with kids on the verge of meltdown on the hottest day of the year. At Six
-
Agencies
What’s the Message?
A big part of the pleasure of reading the latest New Yorker magazine each week has always been its great cartoons. And more often than not there’s at
-
Agencies
Blue Jean Buzz
Godes cited Lee Jeans as one company that generated terrific word of mouth for its brand. A few years ago the company connected with players on online
-
Agencies
Not So Fast
Oh, the joy. The U.S. Postal Service has announced a May 12 rate increase. But it’s modest as postage hikes go. At deadline, the DMA’s Jerry Cerasale
-
Agencies
And They’ll Tell Two Friends
As the old expression goes, it doesn’t matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn’t necessarily