Chief Marketer Staff
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Divide and Conquer
When I talk to my Southern friends, my voices changes. I speak slower. I tone down my New York accent. I ditch the East Coast sarcasm. When I talk to
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Casting Call
When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake
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E-mail Opt-outs: An Uneasy Balance
Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show.
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Get to KnowDMAA
WHAT Direct Marketing Association of Atlanta MEMBERSHIP Some 100 marketers and DM industry vendors WHY YOU SHOULD JOIN The group recently became an independent
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Churn Away
All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.
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Spreads Easily
Philadelphia Cream Cheese is 128 years old. And that’s a problem. Yes, people are used to the venerable brand. But they may not be interested in a variation
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Success? It’s in the Mail
Success magazine is hoping to see at least a 3% response from a subscription-building mailing tied to its relaunch this month.
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What’s Working, What’s Not
With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I’m glad to report that some of these applications are already delivering real value for B-to-B marketers.
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What’s the Message?
A big part of the pleasure of reading the latest New Yorker magazine each week has always been its great cartoons. And more often than not there’s at