Chief Marketer Staff
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Agencies
United Way Picks Clarity Group To Lead CRM Efforts
United Way of America has retained Clarity Group to develop customer relationship management practices within its national operation, as well as 11 local United Way organizations.
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Agencies
Sheraton Strikes NCAA, CBS Sports Partnership
Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games
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Agencies
Pom Wonderful Contest Videos to Air in Theaters
Pom Wonderful will air its top three winning videos from its online Tea Video Contest in movie theaters in New York and Los Angeles in March
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Agencies
Macaroni Grill Searches for Favorite Italian Dish
Romano’s Macaroni Grill is out with three separate contests asking patrons to choose their favorite menu items for a chance to win a private dinner
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Draftfcb Ups Three to Senior VPs
Draftfcb has named three senior vice presidents. Eduardo Dehesa-Conde has been promoted to senior vice president, group creative director
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News Briefs
EVAN WILLIAMS KENTUCKY STRAIGHT BOURBON WHISKEY: has signed a sponsorship deal with pro bass angler Russ Lane
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Agencies
Loose Cannon: Google Knows Best
When it comes to assigning additional search terms, does Google really know what’s best for its clients? Not necessarily, according to Loose Cannon columnist Richard H. Levey. For his take on what correspondence between a marketer and a Google representative over this issue might look like, click the title, above.
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For Bud Light, Ultimate Fighting Deal Packs a Wallop
Anheuser-Busch’s Bud Light brand has signed a three-and-a-half-year deal to sponsor the Ultimate Fighting Championship mixed-martial arts league, the companies revealed last week
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Agencies
What Rebate?
Gift cards that end up being worthless and rebate checks that never get sent to the consumer are two black marks against the promotional marketing industry.