Chief Marketer Staff

• Agencies

  Influence the Influencers: The Role of PR Agencies in Social Media

  Its no surprise that public relations gurus were among the first to embrace social media. Learn what worked and why, and how marketers can make online networking work for them.

• Agencies

  Passionistas: The New Empowered Consumers

  The era of Web 2.0 has brought to life a culture of passionate online users—the Netflix enthusiast, the fantasy football participant, the avid Flickr fan, the bakery connoisseur, the RSS/news aficionado. They share an active spirit of participation and the desire to make their niche interests a part of the collective conversation online. They create the dialogue, they direct others to content and they can make branded messaging prolific. All you need do is listen.

• Agencies

  Web 2.0 Damage Control

  In a Web 2.0 world, it only takes one disgruntled Internet savvy person to sink your business. Find out how you can control the damage by self-styled activists and emotional hypochondriacs.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Italian gunsmith Beretta’s spring catalog bears an Olympics theme, starting with the cover photo of Andrea Benelli, the 2004 Olympic gold medalist in men’s skeet shooting, who used a Beretta shotgun to capture his medal. A 6” x 9” package from Environmental Defense, a nonprofit organization dedicated to ecological protection and preservation, features a picture of a polar bear and two cubs, polar bear address label fremiums, and a chance to earn a plush polar bear with a donation of $15 or more. And Cell Phones for Soldiers, a nonprofit that collects used cell phones in order to provide U.S. troops with the means to call home, has included a red, white, and blue 9-1/4” x 6” postage-paid reply envelope in which potential donors can send in cell phones. The piece is distributed in packages that arrive from Amazon.com.

• Listline e-Newsletter 3/3

  This bi-monthly title geared for girls 7 to 12 has a total of 130,336
  subscribers. A separate Canadian file offers 12,566 subscribers. Records
  are addressed to the family or the parents of these girls. Sources
  include direct to publisher, direct mail, insert media and the
  Internet.

• Agencies

  Florida Probes ‘Free’ Wireless Content Offers

  Having won a settlement with AT&T Mobility, Florida Attorney General Bill McCollum is now setting his sights on Verizon, Sprint/Nextel, Alltel and T-Mobile. The state will

• Agencies

  Virginia Supreme Court Upholds Spam Conviction

  The Virginia Supreme Court has upheld the nation

• Agencies

  FTC Revisits Its Green Marketing Guidelines

  The Federal Trade Commission will reconsider its green marketing and packaging guidelines, the commission said last week. They were last revised in 1998.

• Agencies

  FTC Chairman Majoras Resigns

  Deborah Platt Majoras has resigned as chairman of the Federal Trade Commission, effective later this month, the FTC announced last week.

• Agencies

  ACMA to Join PostCom

  The American Catalog Mailers Association (ACMA), a new advocacy group for catalogers, will join the Association for Postal Commerce, or PostCom, and take a seat on its board of directors.