Chief Marketer Staff

• Web Use to Rise Among Painters, Plumbers: Study

  Web site adoption among such smaller businesses as painters, plumbers and carpet cleaners is expected to grow from 33% now to 60% by 2010, according to the Kelsey Group.

• DMA Allies With China Direct Mail Group

  The Direct Marketing Association has joined forces with the China Direct Mail Association to promote business development in that country.

• Listline e-Newsletter 10/29

  RMI Direct Marketing Inc. has a list of 5.7 million households that
  reportedly have a high interest in home media products and consumer
  electronics.

• Agencies

  Adult Swim Runs Adult Comedy Casting Call

  Hairy, sweaty, paunchy middle-aged guys have a shot at sudden—and brief—stardom in a cameo as a character in Adult Swim’s absurd cult adult comedy hit “Aqua Teen Hunger Force” sponsored by Burger King.

• Agencies

  Eat At Domino’s, Win a Trip on Northwest Airlines

  Ordering a Domino’s Oven-Baked Sandwich online in the next week could translate into a free trip on Northwest Airlines

• Agencies

  Kids Turn Chick-fil-A Premiums into a Space Station

  Chick-fil-A has partnered with the Kennedy Space Center Visitor Complex for the first time to create four different Kid’s Meal premiums, that when put together create a space station

• Agencies

  Milk Promo Touts Beauty Benefits of Milk

  The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink.

• Agencies

  Euro RSCG Discovery Group Hires Marketing Director

  Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately

• LeBron James Steps Up for State Farm

  Cleveland Cavaliers star LeBron James is in the spotlight of a State Farm Insurance ad that will run during NBA games on TNT and ESPN, and virally all over the Web.

• Blogs Outweigh Social Nets on Purchase Help: Jupiter

  When it comes to influencing sales conversions, blog posts can have a greater impact on customer buying decisions than marketing messages delivered via social networks, according to a new study.