Chief Marketer Staff, Author at Chief Marketer

Fright Night on Michigan Avenue: Pro Shop Blog

Meijer is a big-box hypermarket with a loyal customer following, plenty of Halloween costume options, and stores around the upper Midwest, but not within Chicago’s friendly confines.

Google, WPP to Offer Grants to Study Online Marketing Impact

Google and ad holding company WPP have teamed up to fund a $4.6 million research program to study the effects of online marketing on brands, sales and consumer decisions.

News Brief

EEI GLOBAL: an experiential marketing agency, has been hired by Alpine Electronics of America to manage its exhibit at the 2009 North American International Auto Show in Detroit.

Agencies

Torstar Reports More Than $2 Million Loss

Torstar Corp. posted a net loss of $2.7 million Canadian ($2.2 million) for the third quarter, compared to net income of $8.4 million Canadian ($6.9 million) in the prior year.

Agencies

Cost-Cutting Drives Acxiom Growth

Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year.

U.S. Auto Parts Reports Loss

U.S. Auto Parts Network, Inc., an online automotive parts marketer, posted a net loss of $500,000 for the third quarter, compared to net income of $900,000 in the prior year.

Nutrition 21 Names McWiliams Vice President

Nutrition 21 Inc. has named Pam McWilliams vice president and general manager of its direct response group.

Email

E-mail Increasingly Blurs Work, Home

While e-mail is increasingly blurring the lines between Americans’ work and home lives, it has also led to more flexibility and most workers don’t believe it has added significantly to their overall workload

Agencies

Meet the Broker: Melinda Diaz of Direct Media Inc.

This week, Meet the Broker features Melinda Diaz, a real woman of the world

Listline e-Newsletter 10/30

Sandvik Publishing Ltd. has selected Specialists Marketing Services Inc.
to manage the Scholastic at Home master file and enhanced master