Chief Marketer Staff
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The Obfuscation Situation Or, here’s to mice-type
I have a love/hate relationship with Vanity Fair. And I’m hooked on HDTV. What’s the parallel? The Obfuscation Situation. Vanity Fair has elements we
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DRTV Energizes Solar Campaign
Power-Save Technologies has pulled in more than 10,000 leads for home solar energy systems thanks to a DRTV campaign that began this summer. The effort
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The Case Against A/B Splits
As multivariate testing takes off, the dear old A/B split is losing favor with statisticians.
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Agencies
Game Changer: How to Make Sense of the Intelligent Mail Barcode
Nearly 60% of the 212 billion mail pieces the U.S. Postal Service processes annually is direct mail. But with countless millions of people moving each
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Agencies
McDonald’s Monopoly Gets a New Look
#15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD’S AGENCY: The Marketing Store CLIENT: McDonald’s Success has its price. When you hit
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Listline e-Newsletter 10/31
Specialists Marketing Services Inc. has been chosen to manage six lists for Palladium Press.
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Five Campaigns that Deserved to Win Pro Awards but Didn’t: Pro Shop Blog
It’s the morning after Promo’s Pro Awards gala in Chicago. And, as often happens, I came away with a sense of wonderment.
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Mamas for Obama’ Give Republicans A ‘Time Out’
Sen. Barack Obama’s presidential campaign is getting a multi-platform video plug from an independent political group dubbed “Mamas for Obama,” and comic relief from animated barbershop characters.