Chief Marketer Staff
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Agencies
Meow Mix Teaches People to be Cats
A Winner in Three Categories: #2 Best Use of Event Marketing (Five or Less Venues) #13 Best Campaign Targeting a Micro Audience #22 Best Idea or Concept
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Agencies
McDonald’s Monopoly Gets a New Look
#15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD’S AGENCY: The Marketing Store CLIENT: McDonald’s Success has its price. When you hit
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Three Rules for B-to-B Testing
Small test targets aren’t unique to B-to-B markets, but the following principles reflect the realities of business DM’s complex sales environment.
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Agencies
Seeds of Change Samples its Organic Products
#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,
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House Money: Coldwell Banker’s ROI System Offers Channel Analysis
If you eavesdrop on calls to an average Manhattan real estate office for an hour or two, you’ll notice a pattern. When brokers ask home seekers where
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HP Fires Up Dragon
Earlier this year HP’s high-powered, relatively high-priced HDX Dragon notebook computer was making little headway against the competition. So the company
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Agencies
How Louche of You: DM Copywriters Should Choose their Words Carefully
Until this year’s political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running
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Party and Politics
Imagine Sarah Palin as Snow White and John McCain as Dopey, one of the Seven Dwarfs of Disney animation fame. If you’re in Los Angeles, no need to imagine
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Agencies
Smithwick’s Ale Sends Irish Bartenders to US
#5 Best Sampling Program SMITHWICK’S AMBASSADORS AGENCY: Colangelo CLIENT: Diageo After brewing its ale in Ireland for nearly 300 years, Smithwick’s Irish
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Social Game Confronts Social Stereotypes of HIV
#10 Most Innovative CommunicationStrategy POS OR NOT AGENCY: mtvU CLIENT: mtvU The AIDS epidemic rarely makes headlines these days, but the U.S. Centers