Chief Marketer Staff

• The 2008 PROMO 100

  Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

• Agencies

  Consumers Test Gore-Tex in Stormy Weather

  #4 Best Vehicle-Based Experiential Campaign GORE-TEX AND WINDSTOPPER KNOW WHAT’S INSIDE TOUR AGENCY: Marketing Werks CLIENT: W.L. Gore and Associates

• Agencies

  Natural Resources

  Welcome to the 2008 Promo Sourcebook: It’s stuffed and it’s not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies

• Agencies

  Shrek Premiums Drive Big Sales for Kellogg

  #19 Best Premium-Based Promotion SHREK THE THIRD AGENCY: Brigandi+Associates, Inc. CLIENT: The Kellogg Co. Kellogg took that big, lovable and very green

• Agencies

  United Airlines Pitches New Tranquil Sleep on Long Hauls

  #23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD’M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium

• Do The Math

  Loyalty Builders’ mathematician Bill Vorias offers a hypothetical example of how a lowered confidence-level requirement can work.

• Agencies

  McDonald’s Monopoly Gets a New Look

  #15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD’S AGENCY: The Marketing Store CLIENT: McDonald’s Success has its price. When you hit

• Agencies

  The Malted Milk Mailing of 1895

  It may be hard to believe now, but malted milk was once thought of as a medicinal product. And that’s the way it was marketed by Horlick’s Food Co. of

• What Now?

  DMA conference-goers went to bed Sunday night Oct. 12 expecting more bad news from the stock market. By the time they showed up for John Greco’s speech

• Agencies

  Smithwick’s Ale Sends Irish Bartenders to US

  #5 Best Sampling Program SMITHWICK’S AMBASSADORS AGENCY: Colangelo CLIENT: Diageo After brewing its ale in Ireland for nearly 300 years, Smithwick’s Irish