Chief Marketer Staff
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Agencies
Shrek Premiums Drive Big Sales for Kellogg
#19 Best Premium-Based Promotion SHREK THE THIRD AGENCY: Brigandi+Associates, Inc. CLIENT: The Kellogg Co. Kellogg took that big, lovable and very green
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Agencies
United Airlines Pitches New Tranquil Sleep on Long Hauls
#23 Best Creative UNITED SUITE DREAMS AGENCY: Arc Worldwide; BD’M; Starcom CLIENT: United United airlines wanted to get the word out that a new premium
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Agencies
McDonald’s Monopoly Gets a New Look
#15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD’S AGENCY: The Marketing Store CLIENT: McDonald’s Success has its price. When you hit
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Agencies
USPS: Energy Saver
Last month the U.S. Postal Service began an ambitious campaign to save energy. Postmaster General Jack Potter encouraged postal workers to do simple things
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Pssst…Wanna Buy a List?
The following e-mail arrived in a Direct staffer’s inbox recently: Hi, EmailAppenders are currently running a special offer on purchasing our entire database.
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Agencies
How Louche of You: DM Copywriters Should Choose their Words Carefully
Until this year’s political campaigns, who ever heard or read the word or referring to public reaction to a campaign promise by just about anyone running
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Agencies
Smithwick’s Ale Sends Irish Bartenders to US
#5 Best Sampling Program SMITHWICK’S AMBASSADORS AGENCY: Colangelo CLIENT: Diageo After brewing its ale in Ireland for nearly 300 years, Smithwick’s Irish
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The Obfuscation Situation Or, here’s to mice-type
I have a love/hate relationship with Vanity Fair. And I’m hooked on HDTV. What’s the parallel? The Obfuscation Situation. Vanity Fair has elements we
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Agency of the Year/Digitas USA
It has been a fabulous year for us, says Laura Lang, CEO of Digitas USA. I tell everyone that I couldn’t have imagined a better outcome. She’s talking
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Scott Bathroom Tissue Targets Hispanics
#12 Best Multicultural/Ethnic Campaign SCOTT COMPARTE TU DICHO AGENCY: MASS Hispanic Agency CLIENT: Kimberly-Clark, Scott Brand Brands often consider