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Chief Marketer Staff

  • Agencies

    Goldsmith Income, Revenue Drop

    Golfsmith International Holdings Inc. posted net income of $2.8 million for the third quarter, a decrease from net income of $4 million in the prior year.

  • Agencies

    Alleged Supplement Marketers Settle With FTC

    The marketers of dietary supplements that purportedly prevented and treated diabetes have settled Federal Trade Commission charges that they allegedly engaged in deceptive advertising practices.

  • IMergent Names Mihaylo CEO

    IMergent Inc., an online marketing services company, has named Steven G. Mihaylo chief executive officer. He replaces Donald L. Danks, who resigned as CEO and as a director; who now becomes a consultant to the company.

  • Agencies

    Meet the Broker: Linda Callahan, Leon Henry Inc

    his week, Meet the Broker features Linda Callahan, a specialist in insert media. Callahan chronicles how economic downturns and Internet media affect this sector

  • Listline e-Newsletter 11/06

    DirectInnovations Inc. is re-launching the U.S. Magazine Headquarters
    file. It identifies 777,213 consumers who purchased long-term subscription packages.

  • Agencies

    Explorer Game Digs Up Viewers for National Geographic TV ‘Expedition Week’

    The National Geographic cable channel is encouraging viewers to tune into its first annual “Expedition Week” programming in mid-November by rolling out an interactive Web game that lets players build their own globe-trotting avatars

  • Agencies

    MTV Amped Up Final ‘Choose or Lose’ Push

    In the activist spirit that permeated this presidential election, MTV screened an 11th-hour question-and-answer session with Sen. Barack Obama on air and online as part of its “Choose or Lose” sprint to the finish.

  • Canon U.S.A. Wants to Make You a Star

    A user contest for the Canon PowerShot digital camera is offering to help make one contestant’s dreams of singing stardom come true this year.

  • News Brief

    MOOSYLVANIA: has hired Rodney Mason as chief marketing officer for the digital, branding and promotion agency

  • Email

    Google Ends Advertising Deal with Yahoo

    Google has ended its advertising agreement with Yahoo that gave Yahoo the ability to use Google to provide ads on its Web sites–and those of its publisher partners– sites) in the U.S. and Canada.