Chief Marketer Staff

• Agencies

  Talbots Retains Moelis To Help Sell J. Jill

  The Talbots Inc. has retained Moelis & Company to serve as its financial advisor. Moelis is charged with assisting with the sale of the J. Jill brand.

• Transcontinental Buys Redwood Custom Communications

  Transcontinental Inc., a media and printing firm, has acquired marketing and communications company Redwood Custom Communications.

• Agencies

  ValueClick Secures $100 Million Line Of Credit

  ValueClick Inc. has received a revolving credit facility of up to $100 million, which it can tap at any time through Nov. 14, 2011

• Email

  Top Firms Fumble Opt Outs: Return Path

  More than 10 years since e-mail became a viable sales-and-marketing channel, many of the best-known marketers in the U.S. handle opt-outs poorly, according to a study released today by deliverability firm Return Path

• Email

  Stupid Media Watch: A Canadian Logic 101 Failure

  Is there a school somewhere teaching reporters never to question privacy and anti-spam advocates’ claims? Sure seems so

• Email

  Stupid Scammer Watch: An Anal-Gland Removal Loan?

  I occasionally respond to Nigerian 419 e-mails in an effort to waste the would-be scammers’ time. I do it mainly because I figure the time spent corresponding with me is time they’re not spending scamming someone else

• Email

  Deliverability Consultant Blasts ZoomInfo

  Laura Atkins,e-mail deliverability consultant and proprietor of Word to the Wise, strongly criticized ZoomInfo

• Listline e-Newsletter 11/18

  Macromark Inc. unveiled a list of 304,668 buyers of consumer electronic products from the last 12 months for BlueHippo.

• BMW Consolidates Promotion, Other Work, with Grey West

  BMW of North America has named Grey West, San Francisco, as its U.S regional advertising agency of record.

• Straughn Tapped for Island Def Jam Marketing Post

  Jeff Straughn has been named senior vice president for strategic marketing at Island Def Jam Music Group.