Chief Marketer Staff

• Talking Tub Makes A Return in Parkay TV Spots

  ConAgra Foods’ Parkay brand brought back its iconic “Talking Tub” in TV spots last week.

• The Doctor’s Disorders: Pro Shop Blog

  About 10 years ago I was asked to be godfather to the new son of some in-laws I didn’t know very well.

• The Hyperfactory Hires SVP President and Global Strategist

  The Hyperfactory has hired Angela Steele as senior vice president and global strategist.

• News Brief

  DIAGEO: has a new rum: Captain Morgan 100 Proof Spiced Rum.

• The Social Success of Obama

  The Obama for America campaign will be viewed by today’s marketers as a comprehensive case study in how to build a brand in a Web 2.0 world. Here’s how one analyst views it, and how she believes marketers could use social media to the same success the Obama campaign did

• Agencies

  Banks Increase Direct Mail Advertising

  Banks typically increased direct mail advertising volume during the third quarter, according to Mintel Comperemedia.

• ZoomInfo Offers List Data Licenses

  Zoom Information Inc. has launched ZoomInfo Lists, a data licensing division. It

• THQ Inks Deal for Ads Inside Computer Games

  Computer game developer THQ Inc. has signed a multiyear contract with Massive Inc. to develop in-game advertising promotions. Terms have not been released.

• Tom Williams Leaving CFO Post at Affinion Group

  Tom Williams, chief financial officer at Affinion Group Inc. is stepping down from his post before the end of this year.

• Agencies

  In Copy, It’s All About Them—The Customer

  “Your credit history speaks for itself!” I couldn’t believe it! There I was at the mailbox, still dressed in cap and gown, freshly graduated from college and American Express was already offering me their coveted green card.