Chief Marketer Staff

• Agencies

  Chico’s FAS Sees Hope For Direct Channel In Weak Quarter

  Chico’s FAS Inc. generated $394.2 million in third quarter net sales, a drop from the $415.9 million it realized a year ago.

• Agencies

  Talbots Sales Drop In Third Quarter

  The Talbots Inc., generated third-quarter sales of $357 million, down from $414 million during third-quarter 2007.

• Agencies

  Rich Maradik Takes CMO Role At Gaylord Entertainment

  Rich Maradik, currently senior vice president and chief information officer at Gaylord Entertainment, will add the title and responsibility of CMO to his portfolio.

• Facebook Claims Victory Against Spammer

  Social networking firm Facebook was awarded $873 million in damages as a result of actions it took against a spammer.

• Email

  Hughes Leaves E-mail Better than he Found It

  The e-mail marketing industry is about to lose an advocate who has arguably done more to keep commercial e-mail viable than any other individual

• Email

  Stupid Nonsense Watch: Secret Deal Serves no Warning

  John Ferron—an Ohio attorney who has apparently made a practice out of signing up for commercial e-mail programs and suing marketers over what he deems as deceptive advertising—announced last week

• Email

  Stupid Opt-Out Watch: UNSUBSCBRIBE YOU FROM WHAT!!??

  E-mail is such a wonderful medium. It allows us to be touched by strangers in ways no other form of communication before it was even close to being able to facilitate

• Listline e-Newsletter 11/25

  MGI Lists has been chosen to manage this combined membership list from
  the American Society of Association Executives and the Center for
  Association Leadership.

• Monster.com Returns to Super Bowl in Larger NFL Deal

  Monster.com will have two advertising spots in this season’s Super Bowl after an absence of five years as part of a larger multi-year National Football League sponsorship pact.

• GM Releases Its Tiger: Pro Shop Blog

  As General Motors tells it, the move to let Tiger Woods out of his current endorsement contract with the automaker was coincidental to its current quest to gain a share of a $25 billion loan Congress is contemplating for the Big Three Detroit wheels.