Chief Marketer Staff

• Agencies

  Direct Mail Boosts School Enrollments

  Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.

• Off Target

  This year there hasn’t been a lot direct marketers could point to and call gratifying. So maybe it’s appropriate that Michael Port and Elizabeth Marshall’s

• Agencies

  Loyalty Tests

  Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More

• Agencies

  Verizon Event Features Free Blackberry Storm

  Neither rain nor wind nor well, a lot of rain were able to keep healthy crowds away from a live event offered in New York’s Times Square by Verizon Wireless

• Would You Trust Them?

  Will it ever stop? Great Britain may build a database of all telephone and e-mail traffic in the country, The New York Times reported in October. The

• Agencies

  Is NASCAR Spinning Out?

  The NASCAR sponsorship engine that has run so hot for years may be developing some pings in this down economy. As the racing season ended in November,

• Here He Goes Again!

  ‘Twas the night before Christmas, a time for no joysBecause Santa could not afford presents and toys.Why not? Well, like most of us, it’s a tough time,And

• Email

  E-mail for Lazy Drunks? A Rant by Ken Magill

  OK, so I’ll admit I’m not always in love with Google, given its propensity to do boneheaded things like celebrate the birthday of a 17th-century Spanish

• Agencies

  Campell Soup and Pepperidge Farm Team Up for the Holidays

  For the first time, Campbell Soup Co. and Pepperidge Farm are promoting their products side by side for the holidays. Items like Pepperidge Farm sugar

• Agencies

  Australia Post Pushes 3-D Mail

  Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote