Chief Marketer Staff

• Agencies

  Go Figure: Unlikely Methods for Direct Marketing Success

  There’s a lot about direct marketing that doesn’t make sense. For example, if you ask seasoned general marketers to identify the most important element

• Agencies

  Tom Collins Makes Over Costa Rica tourism ad

  When I develop a direct marketing print ad or a click-response brand/service ad I use an approach I call maximum response per square inch. It’s not a

• Promotions that Work in a Down Economy

  When it comes to the state of online marketing for 2009, there’s a saying going around: Flat is the new up. In other words, marketers and agencies are

• Look Here Before You Leap: Multichannel Business Models

  Only a few short years ago many direct marketers used recency, frequency, monetary and other models to decipher purchasing patterns and applied the findings

• Top 5 Gifts People Want for the Holidays

  Gift cards or gift certificates 54.9% Books, CDs, DVDs, videos or video games 50.0% Clothing or accessories 49.8% Consumer electronics or computer accessories

• Would You Trust Them?

  Will it ever stop? Great Britain may build a database of all telephone and e-mail traffic in the country, The New York Times reported in October. The

• Agencies

  Loyalty Tests

  Let the economy turn a little yellow at the edges okay, a deep, rich shade of burnt umber and everyone starts worrying about their brand marketing. More

• Office Max’s Elf Yourself Returns

  When did Christmas become the season for viral marketing via photo uploads? Yet it has, and agency EVB has had a lot to do with that new tradition, having

• Agencies

  Turning Gift Cards into Coupons By Mail

  Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in this challenging economic environment. So

• Here He Goes Again!

  ‘Twas the night before Christmas, a time for no joysBecause Santa could not afford presents and toys.Why not? Well, like most of us, it’s a tough time,And