Chief Marketer Staff
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Agencies
Kodak Site’s ‘Super’ Promo Pushes Online Photo Services
It happens to everyone eventually the occasional day when you feel powerless and incapable. The printer jams. Or your hard drive crashes. Or you lose
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Agencies
Paying More, Getting Less
Direct marketers can’t be blamed for thinking something’s out of whack when it comes to what’s flowing out of their coffers and what’s trickling in. They’re
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Campaign Index
STAPLES Gift it for Free Staples holiday sweeps will see 10,000 customers win their entire purchase, up to $5,000, for free. The fictional character,
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Agencies
Direct Mail Boosts School Enrollments
Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.
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Promotions that Work in a Down Economy
When it comes to the state of online marketing for 2009, there’s a saying going around: Flat is the new up. In other words, marketers and agencies are
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Agencies
Gears of War Stages Direct Mail Promo
If the holiday season seems a little more apocalyptic than usual this year, blame the makers of video and computer games, who are filling our TV screens
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Top 5 Gifts People Want for the Holidays
Gift cards or gift certificates 54.9% Books, CDs, DVDs, videos or video games 50.0% Clothing or accessories 49.8% Consumer electronics or computer accessories
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Office Max’s Elf Yourself Returns
When did Christmas become the season for viral marketing via photo uploads? Yet it has, and agency EVB has had a lot to do with that new tradition, having
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Agencies
Turning Gift Cards into Coupons By Mail
Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in this challenging economic environment. So
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Agencies
Australia Post Pushes 3-D Mail
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote