Chief Marketer Staff
-
The Benefit of Having An Online Effective CPA
Marketers have gotten used to the accountability of the cost per action pricing offered by online ad networks. But savvy marketers are already measuring ROI for all online media and backing into an effective CPA to enable accurate cross-channel comparisons and more informed budget decisions
-
An SEO Exercise in Semantics
Making an organization’s Web presence appealing for today’s search engines is a much more daunting task today than in the past. The semantics used to identify a company’s brand are being collected and evaluated by the Googles of the world
-
Agencies
In a Down Economy, Go Big or Partner Up
The natural corporate reaction in the current economic environment is to hunker down and tighten up. Read why this may be the time to join marketing forces with non-competing properties so you all can survive
-
Agencies
The Future of Direct Marketing: A Post-election, Mid-recession Outlook
A changing of the presidential guard and a nation steeped in recession are bound to impact all businesses in the coming decade. For direct marketers, this benchmark offers an ideal opportunity to speculate on the state and future of the industry
-
All Line Buys Stake in Vietnam Home-Shop Network
All Line Inc., a telecommunications and information technology company, is acquiring a 20% stake in
Vietnam Home Shopping Network Corp. for $1 million in cash and 15 million in company shares. -
-
Marketing Budgets to Increase in 2009: StrongMail
Despite economic concerns, businesses will continue to invest in key marketing programs in the coming year, according to a survey from StrongMail Systems Inc.
-
PHD Worldwide Names Hagedorn CEO in US
PHD Worldwide has appointed Scott Hagedorn, CEO of PHD USA. He was previously managing director of the eastern region for sibling media company OMD USA.
-
Agencies
Woverine Names Hufnagel VP of Retail
Wolverine World Wide, Inc. has named Christopher E. Hufnagel president, retail. He will be responsible for all direct-to-consumer operations for the company, including e-commerce.