Chief Marketer Staff
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FedEx Income Rises, but Cuts Costs in Weak Economy
FedEx Corp. posted net income of $493 million for the second quarter, a 3% increase over $479 million in the prior year.
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Scholastic Income Drops in Quarter
Scholastic Corp. reported a net income of $43.1 million for the second quarter, a decrease from $75.6 million in the prior year.
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Agencies
Canadian Gets 15 Years for Role in Telemarketing Scam
Lloyd Prudenza has been sentenced to 15 years in jail by a U.S. court for his part in a cross-border deceptive telemarketing scheme that defrauded close to 40,000 consumers, according to the Canadian Competition Bureau.
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Agencies
Meet the Broker: Lori Fursman, Stanton Direct Marketing Inc.
Today we meet Lori Fursman, director of the brokerage division at Stanton Direct Marketing Inc. Fursman feels “cautiously optimistic” about insert media advertising heading into the New Year
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Listline e-Newsletter 12/18
Key Marketing Advantage has been appointed to manage this list of nearly 4.4 million individuals who responded to offers for free online games.
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Agencies
‘Bolt’ Sidekick Pops Up in iPhone Game
Disney Entertainment and digital marketing agency AvatarLabs have collaborated to produce a mobile game for the Apple iPhone to promote the Disney animated movie “Bolt,” in theaters now.
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Agencies
HBO Gives Hugs in Peace Sign Campaign
People don’t often give perfect strangers a hug on the streets of New York City, but street teams are making that risky move in the spirit of an HBO campaign to tie some of its shows to the 50th anniversary of the peace sign
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Agencies
BCS Championship Game To Be Screened in 3D
Adding a new option play for college bowl games, Fox Sports and Sony Electronics will simulcast the FedEx BCS game between the University of Florida and the University of Oklahoma in 3D.
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News Brief
RUDOLPH FOODS: has launched a Mamma Mia—Greek Isle Sweepstakes. The promo at www.RudolphFoods.com runs though Jan.
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TV Ads May Resonate, But Coupons Get People in Stores
Retailers seem to be connecting with shoppers this holiday season—maybe not through their wallets, but through their ads and promos.