Chief Marketer Staff

• Wal-Mart Won’t Share Data for In-Store Marketing Metric

  Wal-Mart will not participate in the expected launch next year of the PRISM national retail data syndication service from The Nielsen Company, despite having taken part in the pilot development phase of the in-store project, it was revealed.

• News Brief

  ZAZZLE: an online on-demand retail store, is now offering “Star Wars” and “Clone Wars” themed shoes and ties.

• Former Yahoo Exec Bill Demas Leads Ad Network at Turn Inc.

   

• Agencies

  Mail Stream: December 22

  Wine Enthusiast’s slim jim catalog features one of Santa’s reindeer in a state of inebriation, along with 15%/20% discounts based on order volume. A package insert from the United Service Organization asks potential donors to make the holiday a little brighter for someone in the military. And FAO Schwartz goes green with Santa by offering a variety of environmentally friendly toys

• Listline e-Newsletter 12/22

  Infocus Marketing Inc. has been tapped to manage of list of 6,348 members of the American Board of Examiners in Clinical Social Work.

• Agencies

  Spot Shot Stain Remover Partners with ‘Marley & Me’ Film

  It seems a perfect match. A cute little puppy and a product that removes pet stains.

• Agencies

  Mobile Promo Helps iPhone Users Get into “The Spirit”

  A promotional campaign for the Lionsgate movie “The Spirit” is the latest to field a buzz promo specifically for the iPhone mobile user crowd.

• Agencies

  mtvU Runs ‘Indebted’ Contest with $10K Prize

  They may not discover the solution to the nation’s fiscal quagmire, but aspiring student economists who devise a video game to deal with the economic downturn have a shot at a $10,000 prize in an mtvU contest.

• Insurance Australia Sells DM Unit Hastings to Execs

  Insurance Australia Group (IAG) is selling off its direct marketing unit Hastings Direct as part of a management buyout, in a deal worth 23.5 million pounds ($34.9 million).

• Hong Kong Man Pleads Guilty to Spamming

  A Hong Kong business executive pleaded guilty last week in a Detroit court for his part in a scam where tens of millions of spam messages were sent, pumping up the stock price of Chinese companies.