Chief Marketer Staff
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The State of Online Marketing 2009
There’s a saying going around about the state of online marketing for 2009: Flat is the new up. In other words, marketers and agencies are fast coming
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Agencies
Mobile Marketing Start-up Helps Real Estate Agents Stand Out
For about a year, Seattle-based Knovolo has been offering real estate agents a text-messaging and mobile-Web service. Direct spoke with content manager
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Agencies
2009 Promo Event Marketing Survey: Marketers are Still Staging Events—Budget Cuts be Damned
Voters who felt traduced by the controversial returns of the 2000 presidential election between Al Gore and George Bush have long wondered just what the
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Ad Rides Off in All Directions
In Stephen Leacock’s nonsense novel Gertrude the Governess, Lord Ronald famously flung himself upon his horse and rode madly off in all directions. We
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Faux Fraud
There’s still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived
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Agencies
Casual Games, Serious Marketing
Now that the flood of pre-holiday advertising for console and computer-based games is finally receding, it may be time to remember that for many people,
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Agencies
WWE Stages Shows in Iraq
It’s an entertainment genre beyond anything that Bob Hope could have conceived for his legendary shows for troops engaged in wars overseas. For the past
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Agencies
Dr. P and the Roses
Be careful what you wish for, because you just may get it. And be careful whose intellectual property you’re wishing on, because if things turn bad, you
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Agencies
Mary Kay’s Rhonda Shasteen Works on a Brand Makeover
Mary Kay Ash, founder of the Mary Kay cosmetics company, died in 2001. But her office north of Dallas remains the way she left it. It has pink walls and
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The Old New Reality
A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing