Chief Marketer Staff

• Teleservices: Solid Solution for Lean Times

  A slumping economy challenges businesses to come up with strategies that deliver financial results fast. Teleservices programs can be a solid solution

• The Old New Reality

  A new year has arrived, and with it a ton of baggage from last year: economic turmoil, job cuts, falling share prices, skittish consumers, dwindling marketing

• Read This East to West

  As I noted in the December issue, this column is written more than a month before you actually read it. That means while you’re sweeping away the last

• Agencies

  Weekly Game Show Picks Contestants from the E-Audience

  The tech’s new, but the idea is as old as You Bet Your Life or Let’s Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the

• Faux Fraud

  There’s still this misunderstanding among consumer packaged goods marketers that coupon fraud is not under control and, unfortunately, it is perceived

• The C-Level Game

  It should come as no surprise, but here’s one reason for the disconnect between top marketing and financial officers: They use different metrics to calculate

• Marketing Happily Ever After

  Once upon a time isn’t the usual opening line of a marketing book. But then Fairytale Marketing: 7 Magical Discoveries isn’t your typical marketing book.

• Agencies

  Four Ways E-mail Marketers Can Boost Customer Relationships

  At a time when most consumers are watching every dollar they spend, e-mail marketers must be attuned more than ever to their subscribers’ needs in order

• Marketers Could Face New Federal Rules

  You already know 2009 is going to be tough. With consumer confidence and disposable income in a race to the bottom, and with market conditions squeezing

• The State of Online Marketing 2009

  There’s a saying going around about the state of online marketing for 2009: Flat is the new up. In other words, marketers and agencies are fast coming