Chief Marketer Staff
-
Agencies
Capital One Takes Loss
Capital One Financial Corp. took a first-quarter loss of $111.9 million, compared with earnings of $548.5 million a year ago. More, along with The Observer’s Take, follows.
-
Jim Carey To Receive CADM’s Charles Downs Award
Jim Carey has been selected to receive the Chicago Association of Direct Marketing’s Charles Downs Award.
-
News Briefs
CHURCHILL DOWNS: is running the “Bring the Derby Home” sweepstakes, offering a Kentucky Derby party for 20 guests
-
Email
EmailAppenders Gone? New Firm Surfaces
It seems EmailAppenders has disappeared.
And at the same time, a previously unknown company has emerged pitching at least one marketer on e-mail lists
-
Email
Stupid Research Watch: Spam Has a Carbon Footprint? Pshaw!!
In what has to be the most laughable e-mail-related studies in history, Internet security firm McAfee last week published a report claiming that spam is a major contributor to greenhouse gasses
-
Email
Revamped eDialog Platform Enables A/B Split Tests
E-mail service provider eDialog announced a major overhaul of its campaign management technology, including a new feature that allows marketers to A/B split test small portions of their files and roll out the winner
-
Email
E-mail Resilient in Down Economy: Forrester
The economic downturn looks to have had little effect on people
-
The List Industry Ain’t Dead Yet
The direct marketing industry is not immune from market forces. Times are tough. But don’t get ready to give DM and the list business a postmortem just yet
-
Listline e-Newsletter 4/21
Specialists Marketing Service s is now managing these newsletters which
respectively name 151,951 and 145,291 direct mail-sold subscribers.