Chief Marketer Staff
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Email
Canada Bill has Key Differences from Can Spam
An anti-spam bill has been introduced in the Canadian House of Commons that may have big ramifications for U.S. marketers
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Email
New Appending Firm Surfaces
Another e-mail appending firm has surfaced with troubling contact information on its Web site
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Email
Message to Readers: About Our E-mail Practices
There has been some chatter in the marketplace about my publisher, Penton Media
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Listline e-Newsletter 4/28
This file naming 145,000 U.S. financial magazine subscribers is sourced from direct mail, trade shows and the Internet
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Agencies
Tips on Marketing to the Recession Mom
We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation
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News Briefs
KRISPY KREME DOUGHNUTS: is introducing a mini doughnut along with a sweepstakes offering the chance for the winner to drive away in a 2009 MINI Cooper
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Digital
Mobile Marketing Makes Its Move
Marketers, take note: 2009 is the year of mobile. With the swift advances in technology this year, brands and advertisers don’t want to bypass mobile in their media mix any longer.
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Reaching Spanish Preferring Hispanics on Facebook
Today, let’s talk abut Facebook, and how marketers can reach Hispanics there in a powerful and cost effective manner
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Agencies
Frederick’s Of Hollywood Changes Agreement With Consultant Chairman
Frederick’s of Hollywood Group Inc. will terminate its agreement with Performance Enhancement Partners LLC, effective May 23.