Chief Marketer Staff

• Agencies

  Low Comedy, High Finance

  It was inevitable. The ubiquitous J. Crew catalog spawned a parody. Its title, J. Crewd, sums up the level of humor. The cover, for example, shows a preppy

• International

  Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON – The Cartoon Network has gotten behind Wimpy restaurants with a program that

• Agencies

  Creating Cookie Monsters

  It’s true there are some things you can’t start teaching kids too soon-reading, for example. But marketing? I dunno. But the Girl Scouts of America seem

• Agencies

  Web Advertising Costs Drop

  With a few exceptions, Web advertising became cheaper in 1998 than in 1997, according to a survey by Boca Raton, FL-based WebConnect, a sister company

• Pie in the Sky

  Retail Media Systems (RMS), Ft. Lauderdale, FL, and Hughes Network Systems (HNS), Chicago, announced a marketing partnership they say will allow retailers,

• They’ve Got Their Number

  Eyeing an opportunity to extend its brand, Los Angeles-based Petersen Companies, publisher of Teen magazine, partnered with Motorola pagers and Virgin

• Rescued from the Shredder

  A few morsels from the 1998 scrap heap of column ideas seemed just too delicious not to share before we jump-start the shredder and begin anew.Zorro-ed

• Agencies

  UMB’s ATM DBM

  Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.

• Comparative Advertising Doesn’t Always Work Overseas

  With the Internet rapidly breaking down borders and thereby creating a variety of legal implications, it is imperative to review comparative advertising

• Avoiding a Pound of Cure

  Prevention magazine and such big-name sponsors as SmithKline Beecham, Bristol-Myers Squibb, and Johnson & Johnson will take healthcare on the road with